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- Refine your software engineering process: Apply these ten cosmic truths about software requirements
- Learn ten "cosmic truths" about software requirements and examine their implications for the practicing requirements analyst in this sample chapter from More About Software Requirements: Thorny Issues and Practical Advice . Discussion and practical advice from an industry expert cover these real-world observations about the software engineering process: ...
- Tags: Software, Software Engineering, Microsoft Press, Customer, Requirement, Requirements Development, Customer Involvement, Tools & Techniques, Management
- Book chapters 2006-08-28
- Light methodologies demand full customer involvement
- In this installment in our series on light development methodologies, customer involvement takes center stage. Tom Mochal tells you why it's critical to get the business driver engaged in the process.Light development methodologies allow programmers to build solutions more quickly and efficiently, with better responsiveness to changes in business requirements....
- Tags: Team management, Tom Mochal, customer involvement
- Technical articles 2002-05-13
Additional Resources
- Best Practices: People Plus Technology Determines CRM Success
- Rapid user adoption of CRM technologies is crucial to achieve productivity gains from customer-facing investments. The Bank of New York used a "high user involvement" strategy to encourage 1,650 users to adopt a unified sales process in 32 countries. Its keys to success: getting users involved early, using an efficient...
- Tags: Best Practice, CRM, Forrester Research Inc., Advertising & Promotion, Customer Relationship Management (CRM), Benefits, Enterprise Software, Marketing, Software, Human Resources
- Research reports 2005-05-31
- Integrate suppliers into new product development
- This sample chapter from Supply Chain Redesign: Transforming Supply Chains into Integrated Value Systems explains how supplier involvement in new product development can have both positive and negative impacts on technology risk and uncertainty, then explores the factors that determine whether supplier integration is the right decision for a particular...
- Tags: Supply Chain, Supplier, New Product Development, Channel Management, Supply Chain Management (SCM), Marketing, Enterprise Software, Software
- Book chapters 2006-05-15
- Municipal Wi-Fi: In Search of a Rationale
- Local governments have been active in rolling-out or announcing plans to build citywide wireless networks to provide high speed internet access to residents and businesses. This paper provides a critical assessment of the economic rationale for municipal government involvement in these services and provides a context for examining their development....
- Tags: Network, Municipal Wi-Fi, Wireless, Wi-Fi, Networking
- White papers 2006-04-08
- Identified Customer and Pricing Initiatives to Drive Growth and Drive Business Results
- A food wholesaler conducted a study to identify pricing, account management and revenue optimization strategies to improve profit and growth. This national food wholesaler wanted a thorough, strategic examination of customer pricing, account management and revenue optimization to drive growth and profitability. IBM combined industry experts from IBM Global Business...
- Tags: Food, Pricing Strategy, IBM Corp., Pricing, Marketing Research, Food & Beverage, Marketing, Manufacturing
- Case studies 2008-01-01
- Genius Plug-in for Outlook (exe)
- With the Genius Plug-in for Outlook, Outlook users worldwide can easily send 'Genius'-enabled e-mails and get all the benefits of SalesGenius tracking capabilities with a single click. The SalesGenius on-demand web service lets sales professionals instantly qualify prospects by tracking individual visits to corporate web sites all right from Microsoft...
- Tags: Genius, Plug-in, SalesGenius On-demand Web Service, Microsoft Outlook, Groupware, Microsoft Office, Office Suites, Software, Enterprise Software
- Software downloads 2006-08-02
- CRM360 (exe)
- CRM30 is a customer relationship management software. Use this software to store your customer information and you will get a 360 degrees view of your customer. View relationship between customer and activities or vice versa. Search customer by address or search address by customer. This powerful relationships helps you to...
- Tags: Customer, CRM30, Performance Management, Tools & Techniques, Customer Relationship Management (CRM), Human Resources, Workforce Management, Management, Enterprise Software, Software
- Software downloads 2005-09-08
- Customer Experience Management: The Value of "Moments of Truth"
- To manage customer experiences, one must first understand what "Customer experience" means. It's almost as difficult to pin down as "Customer relationship." Customer experiences include every point in which the customer interacts with the business, product or service. Customer Relationship Management CRM is a business strategy to acquire, grow and...
- Tags: Customer, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2006-05-01
- SOA and Customer Data Integration
- Many enterprises are increasingly adopting 'Customer-driven' approach to derive maximum customer value. Integrated customer information in all departments, branches and channels across different geographies represents an enterprise's ability of unified customer vision. Maintaining complete and accurate information throughout all divisions, at any time, is however, challenging. This white paper details...
- Tags: Infogain Corp., SOA, Data Integration, Service-Oriented Architecture (SOA), Web Services, Middleware, Enterprise Software, Software
- White papers 2005-07-12
- Beyond CRM
- "The customer is king!" has long been the cry of those in business. The customer is the one who pays the bills, is the source of revenue, and is the reason for being. The critical role the customer plays is so vital, an entire management philosophy and software category was...
- Tags: Customer, Indus International, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Tools & Techniques, Enterprise Software, Marketing, Software, Management
- White papers 2004-10-25
- Getting It Right: Turning Customer Value Into Competitive Advantage in Retail Banking
- While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into a product-focused environment. Product silos, inconsistent customer communications and the inability to act on customer insight across the enterprise block...
- Tags: Competitive Advantage, Customer, SAS Institute, Banking, Strategy, Financial Services, Management
- Webcasts
- Building Customer Relationships One Interaction at a Time
- Successful customer-oriented companies have figured out that customer relationships can only be built one interaction at a time, and are re-aligning objectives around just that: the customer interaction. Given this reality, imagine an environment where one could personally direct the outcome of every single customer interaction, start to finish. Where...
- Tags: Customer Interaction, Customer Relationship
- White papers 2007-09-01
- Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
- The research discussed in this paper evaluates the effect of Customer Relationship Management CRM on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S. firms shows that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction. This...
- Tags: American Marketing Association, Customer Satisfaction, CRM, Customer Knowledge, Product Marketing, Advertising & Promotion, Business Structures, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software
- White papers 2005-10-01
- Customer Portfolio Management: Taking CRM to the Next Level
- This white paper explores customer portfolio management, a new, strategic approach to deploying CRM that emphasizes customer knowledge, strategic planning, and execution as the cornerstones of a CRM initiative. Customer portfolio management requires companies to make decisions and allocate resources based on customer value - and through a deep understanding...
- Tags: Portfolio Management, CRM, Customer Portfolio Management, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2004-09-01
- Successful Customer Information Management and Oracle Customer Hub
- Customer information is the weak link of many business initiatives. This webcast shares the key elements of effective customer information management and highlights customer case studies from successful Oracle Customer Hub Solutions.
- Tags: Information Management, Oracle Corp., Customer Information, Strategy, Management
- Webcasts
- The World Has Changed; Have You?: A New Paradigm for Customer Service Management
- With more customer-facing channels to manage, growing customer expectations and increasing competitive pressures, delivering quality customer service is more complex than ever. Companies that have adjusted to this changing environment are now achieving important results, including significantly lower operating costs and visibly higher customer loyalty rates. These organizations are embracing...
- Tags: Customer Service, Enkata Technologies Inc., Customer Service Management, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- White papers 2005-04-12
- Solving the Customer Data Integration Challenge
- Oracle's Siebel Universal Customer Master Universal Customer Master is a comprehensive Customer Data Integration CDI solution that helps companies create and maintain unique, complete, and accurate customer information and makes this information available to other business applications and systems in real time. This white paper explains the importance of customer...
- Tags: Oracle Corp., Siebel Systems Inc., Data Integration
- White papers 2006-01-01
- Technology for Optimizing Customer Relationships
- CRM presupposes the existence of an effective CRM strategy - a solid way to manage customer relationships in the first place. Once a CRM strategy is in place, a customer-centric database provides the foundation. Next, enabling technologies such as real-time event management allow companies to customize customer interactions based on...
- Tags: Customer Relationship, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Marketing, Software, Management
- White papers
- Best Practices for Retaining and Acquiring Customers in Grocery
- Retailers know it's a buyer's market. Product differentiation is difficult. Making the difference on price alone is a trap. Enhancing customer relationships and becoming customer centric is the key to increasing sales and customer retention rates, and lowering the cost of customer acquisition.
- Tags: SAS Institute, Best Practice, Product Differentiation
- Webcasts
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