4 Resources for

customer intelligence

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Innovating With Customer Intelligence: The authors define great companies as those that have displayed long-term track records of exceptionally high returns and growth rates. This paper examines a common thread that's visible in the strategy and execution of great consumer products companies. Customer intelligence is core to the rapid innovation, promotion, and distribution of...; Tags: Intelligence, SAS Institute, Customer Intelligence; White papers
Customer Intelligence in Retail: No Loyalty Card? - No Problem: The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The presenter shows how customer intelligence - essential for "doing things better" - is also a vital prerequisite for generating the...; Tags: Card, SAS Institute, Customer Intelligence, Customer Loyalty Management Cycle; Webcasts
Competing on Customer Intelligence: Building Competitive Advantage Based on the Four P's Three I's of Marketing: This white paper has discussed some of the market forces leading marketers to shift to a customer-centric business model and how they are integrating the technologies required for success. They are going well beyond using technology to automate their old business models. These marketing innovators are building new customer-centric business...; Tags: Customer Intelligence, Marketing, Insight, Knowledge, Competitive Advantage, Business Model, Strategy, Management; White papers 2007-12-01
Using Real-Time Customer Intelligence to Enhance the Customer Experience: How SAS Real-Time Decision Manager Helps Organizations Implement Four Key Components of a Successful Real-Time Decision Strategy: SAS Real-Time Decision Manager allows organizations to enhance customer experience across inbound channels while controlling project costs and risks. The solution enables organizations to find superior ways to capitalize on customer interactions. By employing innovative interactive marketing tactics, organizations can realize significant gains in sales and retention, revenue and profitability,...; Tags: Strategy, Customer Intelligence, SAS Institute, SAS Real-Time Decision Manager; White papers 2007-10-01

Additional Resources

The Emerging Trend to Sales and Marketing Intelligence, Part 1: Business and customer intelligence have largely been associated to application providers that couple ETL tools with high-powered analytical capabilities to help sales and marketing managers integrate disparate databases into data warehouses to run through millions of rows of data in hope that they be able to cater to customer needs....; Tags: Sales Strategy, Marketing Research, Sales, Marketing; White papers 2004-08-27

Interactive Intelligence + CRM: The Complete Integration of Information and Interaction Management: Interactive Intelligence has pioneered multimedia interaction management solutions for enterprises, contact centers, and service providers that help organizations more effectively meet customer demands and improve the overall communications experience. The product solutions from Interactive Intelligence offer comprehensive Customer Relationship Management CRM integration that allows organizations to provide unsurpassed information and...; Tags: Interactive Intelligence, CRM, Integration, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing; White papers 2005-04-01
Customer Intelligence Solutions Increase Customer Satisfaction: Based in San Francisco, California, Truis Corporation's flagship product is the Truis IQ Solution, a proven methodology and enterprise software that collects, manages, and distributes verbatim customer intelligence. The company wanted to build a complete customer intelligence solution from the ground up and avoid vendor lock-in by using open technologies....; Tags: Customer Satisfaction, J2Ee, Application Servers, Java, Middleware, Enterprise Software, Software Development, Software/Web Development, Software, Programming Languages; Case studies
Brazil's Unibanco Hones Client Strategies With SAS: Whenever customers interact with their bank, they provide bits of information. Their actions tell the bank which investment and savings products they prefer, for example, and indicate how they like to bank - whether it be online, at the ATM or at the branch office. A wealth of intelligence resides...; Tags: Strategy, Bank, SAS Institute, Financial Services; Case studies
Newport News Gets Summarized Intelligence in Seconds With SAS: In the highly competitive world of catalog retailing, a marketing manager knows the success of her company is directly related to how well the decision-support group helps her get to know each customer. At Newport News Catalog, a women's apparel retailer based in Virginia, SAS Customer Relationship Management Solutions offer...; Tags: Marketing, SAS Institute; Case studies
The Intelligence Education Framework for the 21st Century: This paper addresses the concept of establishing a community-wide intelligence education framework that meets the needs of intelligence professionals at all levels of federal, state, and local government. In its current form, Intelligence Education and Training IET is composed of many schools and programs that cover the intelligence cycle. However,...; Tags: Northrop Grumman Corp., Government, Quality, Workforce Management, Vertical Industries, Business Operations, Human Resources, Enterprise Software, Software; White papers 2005-08-15
Transform Customer Data Into Profit: Discover New Sources of Value Through Analytic Insight Across Your Marketing, Sales and Service Organizations: Marketing groups were first to embrace predictive analytics, for cross-selling, campaign management, interaction management, customer acquisition and customer loyalty programs. Other functional groups are gradually discovering the value of predictive analytics for identifying unexpected opportunities and anticipating problems. They know that if they don't, they leave money on the table....; Tags: Marketing, Predictive Analytics, SAS Institute, Sales; White papers 2007-04-01
New Business Intelligence Solution Reduces Customer Churn by 25 to 30 Percent: French heating and hot water system specialist e.l.m. leblanc historically managed its operational and customer data with a number of databases and analysis tools. This infrastructure could not effectively integrate data from across the entire business. As a result, it was difficult to understand the causes of lost business or...; Tags: Business Intelligence Solution, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management; Case studies
Analytical CRM: Optimizing Your Customer Initiative for Maximum ROI: As Customer Relationship Management matures - and investment in CRM initiatives grows - Analytical CRM will emerge as the key to short-term and long-term ROI. Operational CRM has proven to be a valuable business initiative. However, to truly optimize a customer program and achieve the highest ROI, a greater focus...; Tags: ROI, CRM, Roi/Tco, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Finance, Managerial Accounting, Marketing, Software; White papers 2004-05-03
Grenoble Ecole de Management: Pioneering New Territory in Academia: Grenoble Ecole de Management GEM in Grenoble, France has done something that few educational institutions have. In collaboration with SAS, they have created a Mastere Specialise program in the study of business intelligence. The goal of this postgraduate program is to provide companies with graduates who, as specialists, will be...; Tags: SAS Institute, Pricing, Business Intelligence, Tools & Techniques, Enterprise Software, Marketing, Software, Data Management, Management; Case studies
IWBank Improves Service and Insight With Advanced Business Intelligence Capabilities: Established in 1999, IWBank specializes in online banking and financial services. IWBank wanted to respond promptly to requests from bank customers and optimize customer service and marketing processes. The challenge was to ensure continuous monitoring of Service Level Agreements SLAs and verify achievement of marketing activities goals. IWBank implemented Oracle's...; Tags: Business Intelligence, Customer Service, Oracle Corp., IWBank, Product Marketing, Customer Relationship Management (CRM), Marketing Research, Marketing, Enterprise Software, Software; Case studies 2008-03-01
Insurance Business Intelligence - A Model-Driven Approach to Integrated Analytics: This paper discusses the issues involved in building an end-to-end business intelligence system, looks at the benefits that packaged intelligence models have to offer in such an environment, and reviews the insurance intelligence solutions available from SAS Institute. The SAS Business Intelligence platform includes a number of integrated software components...; Tags: Analytics, SAS Institute, Business Intelligence System, SAS Business Intelligence Platform, Insurance, Financial Planning, Business Operations, Corporate Insurance, Finance; White papers 2002-11-18
Gain a Competitive Advantage With CRM & Business Intelligence: In this webcast, the listener will learn how to gain actionable insight into his or her business to improve productivity, revenues and customer satisfaction. The listener will also hear how DNA Group of Raleigh, NC implemented CRM and business intelligence best practices that improved staff productivity and customer satisfaction, giving...; Tags: Revenue, Competitive Advantage, Customer Satisfaction, CRM, Product Marketing, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; Webcasts
Telco Churn Management: Case Studies in Combating Telco Churn Through the Use of Business Intelligence: Many managers are hoping to find the one approach that can help them manage all of their customer loyalty and churn management challenges. In reality however, most telcos face a wide range of situations, many of which require a unique combination of business intelligence, insight, creativity, and organizational flexibility to...; Tags: Business Intelligence, Webcast, Telecommunications Company, Telecom & Utilities, Telecommunications; Webcasts
HP ERP Business Intelligence: This white paper speaks the importance of choosing HP ERP business intelligence solutions. The ERP Business Intelligence Program combines HP's industry leading hardware, middleware and services with consulting from the own organization and best-in-class partners. Providing flexibility and easy customization, HP's data warehousing solutions can yield better decision support in...; Tags: Hewlett-Packard Co., Business Intelligence, Tools & Techniques, Pricing, Databases, Storage, Data Mining, Enterprise Software, Software, Data Management, Management, Marketing, Hardware; White papers
Spatial Intelligence: Location Matters: Spatial Intelligence adds the geographic dimension to knowledge management through the sourcing and cleansing of business data, and the integration of spatial and traditional analytics and visualization to enhance Business and Predictive Intelligence. Bringing the power of spatial analysis to bear to measure past performance and results business intelligence and...; Tags: Intelligence, SAS Institute, Spatial Intelligence, Knowledge Management, Research & Development, Business Intelligence, Tools & Techniques, Strategy, Enterprise Software, Software, Business Operations, Data Management, Management; White papers 2007-08-09

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