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TechRepublic Resources
- Understanding customer behavior drives e-business success
- Who comes to your company's Web site? How can this information be integrated into your back-end ERP system? Implementing the right customer analytic application will answer these questions. Find out how.How do you keep your marketing analysts from drowning in an ocean of clickstream data? E-business intelligence tools can transform...
- Tags: Business intelligence, Web technology, E-business/E-commerce, Databases, Marketing research, Tools & Techniques, Matthew Osborn, Holden, e-business, Philip Russom, customer analytic, data mining tool, data mining, data warehouse
- Technical articles 2000-04-07
Additional Resources
- Getting Started With Operations Analytics
- Even sophisticated organizations are sometimes unsure how to proceed with analytic applications. This paper uses a case study to define an analytic application and characterize the problems analytic applications are good at solving. It then shows how analytics can deliver value to the operations function. As organizations mature in their...
- Tags: Analytics, Analytic Application
- White papers
- Building Analytic Workspaces
- The Oracle OLAP OnLine Analytical Processing option of Oracle Database 10g Enterprise Edition provides advanced analytic features to help summarize, analyze, and calculate data faster than or in ways not possible with standard SQL. Oracle OLAP can access data stored in relational tables but also includes a special storage structure...
- Tags: Oracle Corp., OLAP, Workspace, Data Mining, Databases, Enterprise Software, Software, Data Management
- White papers 2005-11-01
- SAS In-Database Processing With Teradata: An Overview of Foundation Technology
- Customer requirements to understand and act on critical business issues such as fraud detection, credit risk, price optimization, warranty analysis, and customer retention demand efficient handling and utilization of Business Intelligence BI, data integration, and analytic components. The scope of analytic computations and the volume of data and data sources...
- Tags: Teradata, SAS Institute
- White papers 2008-03-14
- Clearing the Path to OLAP
- The OLAP option in Oracle9i Database Release 2 introduced analytic workspaces and the true integration of relational and multidimensional datatypes in the same database. Until now, the only way developers and DBAs could use the analytic workspaces was to construct them manually by using command-line API calls. But with the...
- Tags: Oracle Corp., OLAP, Workspace, Data Mining, Databases, Pricing, Enterprise Software, Software, Data Management, Marketing
- White papers
- Using Predictive Analytics Within Warehouse Builder
- Data mining can uncover useful information buried in vast amounts of data. However, it is often the case that many users that could benefit from these results do not have any data mining expertise. To date, most predictive analytic operations require the extraction of data to a separate analytic server...
- Tags: Oracle Corp., Predictive Analytics, Data Mining, Business Intelligence, Databases, Marketing Research, Pricing, Tools & Techniques, Enterprise Software, Software, Data Management, Marketing, Management
- White papers 2006-03-01
- Burda Ciscom Subscribes to SAS Customer Intelligence for Analytic CRM and Real-Time Performance Results
- Burda Ciscom, an application service provider, already had the necessary systems for gathering and storing operational customer data that is standard for any sizable media company, and it had been engaging in basic Customer Relationship Management CRM. The company sought to increase revenues by strategically cross-selling and up-selling other products....
- Tags: Performance, SAS Institute, CRM, Burda Ciscom, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- Case studies
- Spreadsheet-Aided Numerical Experimentation: Analytic Formula for Fibonacci Numbers
- Spreadsheet representations of recurrences allow numerical experimentation with potential analytic solutions to those recurrences. This paper uses a very simple recurrence for which the analytic solution is quite obvious when one examines the values generated by the recurrence, and then examines another recurrence for which the solution is not obvious.
- Tags: Solution, Experimentation, Spreadsheet, Productivity
- White papers 2005-05-07
- State Auto Selects SAS Enterprise BI Server
- Providing superior insurance products at competitive prices and quality customer service have been hallmarks of State Auto since its beginnings in 1921. Now, the insurer is turning to SAS to provide its primary analytic and Business Intelligence BI solutions. Using SAS analytic tools and the SAS Enterprise BI Server component,...
- Tags: SAS Enterprise BI Server, SAS Institute, business intelligence, customer service, insurance, server, asset, tool
- Case studies 2006-10-20
- Financial Services and CRM: Shining the Light Inside the Black Box of Analytics
- This webcast will focus on the strengths and weaknesses of current marketing and CRM analytic approaches, including BI OLAP and dashboard tools so popular today, that are being used to drive marketing measurement and evaluation. In particular, the webcast will focus on the limitations of some traditional marketing measurement approaches,...
- Tags: Analytics, Financial Service, SAS Institute, CRM, Marketing Research, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- Webcasts
- Analytic Workspace Manager and Oracle OLAP 10g
- Designing and implementing the dimensional model is one of the core activities of building a business intelligence application. The OLAP Option to Oracle Database 10g is the OnLine Analytic Processing OLAP server for business intelligence. Analytic Workspace Manager, the primary administrative tool of the OLAP Option, provides users with the...
- Tags: Oracle Corp., OLAP, Oracle Database, Oracle Database 10g, Data Mining, Databases, Enterprise Software, Software, Data Management
- White papers 2004-11-01
- Powergen Individualizes Service Offerings Using Improved View of Customer Data
- Part of E.ON, the world's largest private-sector power and gas energy company, Powergen is one of the United Kingdom's largest energy suppliers, with around 6 million electricity and gas customers. The company wanted to create a technical environment in which to integrate customer and analytic data. The challenge was to...
- Tags: Oracle Corp., Customer, Energy Company, Powergen, Databases, Enterprise Software, Software, Data Management
- Case studies
- The Analytic Hierachy Process as a Tool for Infrastructure Management
- The role of infrastructure management has been continously changing since the late 1980's. Public agencies have started incorporating private sector practises. These new practises include using customer inputs to develop new goals and policies, developing new evaluation procedures for priority programming optimization, and adding feedback loops into infrastructure management systems....
- Tags: Infrastructure Management, Tool, Analytic Hierarchy Process, It Services, It Management, It service Management
- White papers 2006-08-06
- Finding the Customer in Transaction Data
- Most savvy executives recognize that forging long-term relationships with their key customers is the route to success in an increasingly competitive and dynamic marketplace. Executives have long envisioned a world where customers would replace products or channels as the centerpiece of their business. Yet for many senior managers, realigning their...
- Tags: Accenture Ltd., Strategy, Management
- White papers
- Transform Customer Data Into Profit: Discover New Sources of Value Through Analytic Insight Across Your Marketing, Sales and Service Organizations
- Marketing groups were first to embrace predictive analytics, for cross-selling, campaign management, interaction management, customer acquisition and customer loyalty programs. Other functional groups are gradually discovering the value of predictive analytics for identifying unexpected opportunities and anticipating problems. They know that if they don't, they leave money on the table....
- Tags: Marketing, Predictive Analytics, SAS Institute, Sales
- White papers 2007-04-01
- Spotfire VAR Webcast: Use Your Intelligence to Expand Your Business
- DecisionSite enables organizations to rapidly create and deploy analytic applications configured for any businesses process that capture the best practices and intelligence of decision-making business processes. This webcast explores the Spotfire DecisionSite analytic application platform and the merits of joining the Spotfire Reseller program, which offers lucrative recurring margins and...
- Tags: Webcast, Spotfire Inc., Analytic Application, DecisionSite
- Webcasts
- Making Sense of eCRM: Electronic Customer Relationship Management
- In today’s world of business and technology we are constantly barraged with a never-ending series of acronyms; a relative recent addition is eCRM. Like many of its predecessors, eCRM which stands for electronic customer relationship management, is a term that is tied to a great deal of hype and confusing...
- Tags: eCRM, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- White papers
- Analytic Intelligence in Retail
- Every day, retail organizations ask two related questions: How can one maximize revenues from their product offerings, retail outlets and customer relationships? And how can one maximize profitability without eroding the quality of their products, the shopping experience or customer satisfaction? This white paper explains how advanced analytics, including statistics,...
- Tags: Analytics, SAS Institute, Financial Planning, Business Intelligence, Finance, Enterprise Software, Software, Data Management
- White papers 2005-03-01
- Functionalism: A New Approach to Web Analytics
- Despite dramatic improvements in the reporting and measurement capabilities of common web analytic tools, the actual practice of web measurement has not shown similar advances. The results of many analytic efforts are disappointing, and the usefulness of web measurement to an organization is still very dependent on having an outstanding...
- Tags: Web, Analytics, Web Analytics, Tool, Web Measurement, Channel Management, Productivity, Marketing
- White papers 2006-07-01
- Building Blocks to Evolving Your Analytic Practice
- Building a top tier analytics practice is an evolution. It should grow and strengthen from past experiences and vision on where one needs to go. Although many CRM systems claim they will answer all the analytic questions that are needed, many of the systems fall short of their promise. The...
- Tags: Analytics, SAS Institute, Building Block, Financial Planning, Enterprise Software, Finance, Software
- Webcasts
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