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Chonbuk National University Hospital Transforms Management and Boosts ROI: Chonbuk National University Hospital CUH is the leading general hospital in South Korea's Chonbuk province. CUH is renowned for its innovation in patient care and wanted an equal reputation for its information technology. But CUH's IT infrastructure was not up to the job. Shortfalls included an inability to distill timely...; Tags: Hospital, Oracle Corp., ROI, CUH, Balanced Scorecard, Managerial Accounting, Healthcare, Roi/Tco, Pricing, Strategy, Marketing, Marketing Research, Finance, Management; Case studies

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