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Qualcomm Case Study: CROSSMARK
CROSSMARK is a privately held company that provides sales and marketing services to leading consumer packaged goods manufacturers. CROSSMARK wanted to help its clients convert lost sales into profits by identifying product stock outs, missing promotional in-store displays, and other problems occurring at the store level. To help minimize lost...
Tags: Qualcomm Inc., CROSSMARK, Sales Strategy, Sales Force Management, PDAs, Marketing Research, Sales, Handhelds, Hardware, Marketing
Case studies
Three Terabyte Data Warehouse Set for Growth With SQL Server 2005
CROSSMARK helps the Consumer Packaged Goods CPG industry refine marketing efforts by gathering vast amounts of Point-Of-Sale POS information into a data warehouse. As the company prepared to expand its biweekly POS data loads from 300 million rows to 4 billion, it needed a more robust Extract, Transform, and Load...
Tags: Data Warehouse, Point-of-sale, Microsoft SQL Server, Microsoft Corp., Microsoft SQL Server 2005, CROSSMARK, Business Intelligence, Databases, Storage, Enterprise Software, Software, Data Management, Hardware
Case studies
Professional Services Company Improves Its Customer Service and Reduces Call Volume
CROSSMARK is a professional services company that helps facilitate sales and resolve service issues between consumer goods manufacturers and their retailers. CROSSMARK's customer service tracking system, composed of isolated notes in a proprietary event-logging application, served only the most basic needs of the customer service representatives. Employees could access the...
Tags: Customer Service, Professional Services Company, Professional Services, Microsoft Corp., CROSSMARK, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
Case studies

Additional Resources

Relocation Company Builds Business on Microsoft Instead of Linux or Novell
Altair Global Relocation is one of the largest woman-owned global relocation companies in the United States. In 2003, Altair decided to switch from the Novell NetWare platform, primarily because it restricted IT changes. After evaluating Red Hat Enterprise Linux and Cold Fusion, Altair chose Microsoft Windows Server 2003 for its...
Tags: Novell Inc., Microsoft Windows Server, Messaging, Microsoft Corp., Altair Global Relocation, Microsoft Windows Server 2003, Linux, Microsoft Windows, Servers, Operating Systems, Groupware, UNIX, Open Source, Software, Hardware, Enterprise Software
Case studies
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