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Implementing a CRM Scorecard - Part II : Selecting Strategic CRM Measures
A powerful tool for performing the first step in creating an enterprise CRM Scorecard is the CRM Strategy Map. The CRM Strategy Map allows an organization to clearly and visually communicate its CRM strategy to all stakeholders and guides a CRM strategy team in identifying what should be measured to...
Tags: CRM, CRM Strategy Map, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers

Additional Resources

Want to Maximize Your CRM Performance?: Measure It!
Customer Relationship Management CRM has rapidly become the leading competitive business strategy of the new millennium. Implemented successfully, CRM can significantly reduce the cost of customer acquisition and maximize long-term customer profitability. However, the road to CRM success is more difficult than many organizational leaders may think. With the cost...
Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Strategy, Enterprise Software, Marketing, Software, Management
White papers
Learn About the First Hosted CRM Solution Just for Financial Services
Hosted CRM solutions can play a vital role in your overall CRM strategy. But plain vanilla CRM with expensive customizations will not take your company where it needs to go. This web seminar explains how the exciting newly hosted CRM offering can help you better manage your client relationships. This...
Tags: Hosted CRM, Financial Service, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
Webcasts
Learn About the First Hosted CRM Solution Just for Insurance Professionals
Hosted CRM solutions can play a vital role in your overall CRM strategy. But plain vanilla CRM with expensive customizations will not take your company where it needs to go. This web seminar explains how the new hosted CRM offering can help you better manage your client relationships. At this...
Tags: Hosted CRM, Siebel Systems Inc., Insurance, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
Webcasts
Best Practices for Mid-Market CRM
Mid-size companies should choose a mid-market Customer Relationship Management CRM suite that allows a phased implementation strategy. Implementing in phases is a key strategy for reducing risk. A smaller company doesn't have the resources or staff to invest in a year-long implementation. They can invest in CRM in bite-size pieces....
Tags: Best Practice, CRM, Soffront, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers
CRM Is Dead, Long Live CRM
CRM has many faces. Some view it as a pivotal management strategy - a useful way to improve customer satisfaction - or a complex IT initiative. But all agree that CRM is experiencing a major renaissance as businesses turn their focus from cost-cutting to growth.
Tags: META Group Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
Webcasts
How Far Away Is China From Global CRM Standards
Starting from understanding your Customer, you formulate your Customer Strategy based on your customer needs, which gives you a solid ground on your CRM strategy. You can derive what type of People you need, train, motivate and retain them in line with your overall strategy. Process can be built on...
Tags: Standards, CRM, Implementation Sequence, Advertising & Promotion, Customer Relationship Management (CRM), Strategy, Enterprise Software, Marketing, Software, Management
White papers 2005-07-01
Business Success With mySAP CRM: More Than CRM ROI Achievement
This presentation reviews the benefits of deploying mySAP CRM for business success. Hear about defining a CRM strategy that aligns with your business objectives, identifying and addressing change management requirements, and executing a comprehensive implementation plan that delivers a high return on your CRM investment.
Tags: mySAP, mySAP CRM, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Change Management, Enterprise Software, Software, Marketing, Tools & Techniques, Management
Webcasts
Microsoft Business Solutions - Navision
This paper explains about the general principles of Customer Relationship Management CRM and about how companies can use the CRM offerings in Microsoft Navision as part of their business strategy. The first section describes in general terms the concept of CRM as a business strategy. The second section describes in...
Tags: Navision, Section, Microsoft Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2005-05-10
Customer-Centric CRM: Fully Optimizing CRM
Customers, after all, are your most important assets. Discover how to rethink your CRM processes from the outside in, and evolve your current CRM projects around a customer centric strategy. This white paper from the Yankee Group explains how Customer Lifecycle Care is a key driver for improved CRM performance,...
Tags: RightNow Technologies, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2004-09-01
Extending Sales, Marketing, and Service Effectiveness With Hosted CRM
Siebel CRM OnDemand is the most advanced hosted CRM solution available today. This webcast explains how Siebel CRM OnDemand can provide a new deployment option to extend your CRM strategy and maximize the value of your existing Siebel deployment.
Tags: Siebel CRM OnDemand, Hosted CRM, Siebel Systems Inc., Sales, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
Webcasts
Can Your CRM Staff e-Satisfy?
The number of companies with formal CRM programs is on the rise. A CRM Census Research survey indicated that 42% of the 100 companies surveyed have a formal CRM program. The rest planned to implement one during 2002. While CRM or Customer Relationship Management means different things to different people,...
Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers
How to Select a CRM System: Nine Factors to Consider When Evaluating CRM
Customer Relationship Management CRM has emerged in the past few years as a "Must have" business strategy. CRM can reduce sales and service costs and maintain a comprehensive view of customers. Those who are not yet using it are missing a key competitive advantage and losing new and repeat business....
Tags: CRM System, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
White papers 2006-02-03
Technology for Optimizing Customer Relationships
CRM presupposes the existence of an effective CRM strategy - a solid way to manage customer relationships in the first place. Once a CRM strategy is in place, a customer-centric database provides the foundation. Next, enabling technologies such as real-time event management allow companies to customize customer interactions based on...
Tags: Customer Relationship, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Marketing, Software, Management
White papers
Acquisition Versus Retention: Competitive Customer Relationship Management
Customer relationship management suggests that sellers identify their most valuable customers and provide special products/services to them, either immediately in an effort to build a sense of commitment to the firm an acquisition strategy or just as they are thinking of leaving a retention strategy. While a monopolist profits most...
Tags: Acquisition, CRM, Mergers & Acquisitions, Corporate Law, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Investment, Finance, Business Operations, Marketing, Software
White papers 2006-03-21
Analytical CRM: Optimizing Your Customer Initiative for Maximum ROI
As Customer Relationship Management matures - and investment in CRM initiatives grows - Analytical CRM will emerge as the key to short-term and long-term ROI. Operational CRM has proven to be a valuable business initiative. However, to truly optimize a customer program and achieve the highest ROI, a greater focus...
Tags: ROI, CRM, Roi/Tco, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Finance, Managerial Accounting, Marketing, Software
White papers 2004-05-03
JD Edwards Integration With Siebel CRM On Demand: Extending Your CRM Choice With Siebel CRM On Demand
While Oracle believe that JD Edwards CRM is the clear choice for most JD Edwards customers, they also realize that having a choice of CRM products will help more of their customers to be successful in driving a CRM strategy that works for them. Siebel CRM On Demand is one...
Tags: J.D. Edwards & Co., Siebel Systems Inc., CRM, Integration, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2006-10-01
CRM Defining the Value of Customer Loyalty
This paper introduces a person to the concept of CRM and its vision of creating increase loyalty and profits thru becoming a 'Customer Centric' organization. The paper discusses the three main aspects of a business that impact a CRM Strategy - Culture, Business Process and Technology and reviews how each...
Tags: CRM, CLEAR TECHNOLOGIES Inc., Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2005-07-16
Strategy Map Balanced Scorecard (msi)
The Strategy Map Mind-Map style Flowchart is used to define the Mission, Goals, Perspectives, and Objectives. These are then used to Drive the Balanced Scorecard to develop Individual Employee Scorecard based Business Plans. The software is extremely adaptable and allows additional layers to be inserted between the Objectives and Measures....
Tags: Software, Strategy, Balanced Scorecard, Asset Management, Marketing, Marketing Research, Operational Planning, Business Operations
Software downloads 2008-01-14
Data Quality Challenge for CRM
Data is the life blood of CRM. It enables organizations to segment, market to, sell to and service their customers. Good data quality is one of the most important factors determining the success of a company's CRM strategy. Whether the organization is focused on achieving a single view of the...
Tags: Data Quality, CRM, Data, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Databases, Software, Marketing, Data Management
White papers
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