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- The CMO's Strategic Agenda Benchmark Report
- Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs Chief Marketing Officers do to improve marketing effectiveness through marketing automation.
- Tags: CMO, Marketing Research, Marketing
- White papers 2006-01-01
- IT Legislation in the US
- I'm an IT Manager who has moved from the UK and am now working in the US. Does anyone have any good sites/resources that can help me ensure that my company is compliant with current legislation related to IT activities? I know this is a huge topic but...
- Tags: CMO, it management, information technology
- Discussion threads 2005-02-04
Additional Resources
- Are the CMO and CFO Marching in the Same Strategic Direction?
- The tenure of the average CMO is mostly less than two years. What explains the career-limiting disappointments of these high-level marketing executives? Just ask the CFO. If marketing is to credibly measure and demonstrate its impact, it must collaborate with the finance organization to define key metrics, gain support for...
- Tags: SAS Institute, CFO, Marketing Research, Financial Accounting, Marketing, Finance
- Webcasts
- Hewlett-Packard Company Reinvents Marketing and Reduces Spend by 15%
- Hewlett-Packard Company HP is one of the world's leading technology companies. Shortly after HP completed its merger with Compaq in 2002, a new first Chief Marketing Officer CMO was appointed, later taking on the additional role of executive vice president of HP's Customer Solutions Group. One of his first priorities...
- Tags: Hewlett-Packard Co., Oracle Corp., Marketing Research, Mergers & Acquisitions, Marketing, Investment, Finance
- Case studies
- Learn how to calculate the cost of a scope change request
- more than 3... try 7...quote: "...three basic components of the change management process ..."overlooked:#4: test plan -- you have to tell QA _before_ deployment so they upgrade the test plan#5: regulatory compliance -- CCO or CMO chief compliance officer or the compliance mgt office must be informed in advance to...
- Tags: change request, compliance, howard_nyc@..., it management, plan #5, supportablity, test plan #5
- Discussion threads 2005-05-09
- KPMG proves not all e-consultants are alike
- The recent financial success of KPMG Consulting shows that the firm has a bright future. But KPMG will have to wait until their e-consulting peers' mistakes are forgotten before an IPO can happen.Here’s a conundrum for KPMG Consulting: The firm posts exceptional numbers that point to fiscal responsibility and strong...
- Tags: IPO, Outsourcing, Sales strategy, Financial Planning, Investment, Sales force management, Tom Rodenhauser, KPMG Consulting Inc., E-consultants
- Technical articles 2001-01-19
- Exchange 2003 and PDA
- We have recently installed Exchange 2003 (on Windows 2000). I understand that Exchange ActiveSync is on by default. We are looking at primarily the Treo 650 as a device to sync with the Exchange server. Our first Treo should arrive later this week. However, I understand that the Treo will...
- Tags: e-mail, Exchange, hitchcock4, Microsoft Exchange Server 2003, Palm Treo, Palms, PDA, Please Read
- Q&A 2005-05-16
- SimulScribe's voicemail-to-text service offers benefits to IT pros
- Is voicemail stuck in the stone ages? According to Jamie Siminoff, CEO of SimulScribe, the answer is "yes." In fact, Jamie claims that the average business user spends approximately three hours a month clicking though phone menu trees, entering passwords, saving, and deleting messages. Fortunately, with the help of SimulScribe,...
- Tags: Information Technology, SimulScribe, Benefit, Telecommunications, Telecom & Utilities, Sonja Thompson
- Blog posts 2007-12-04
- CIO: Earn the respect of your C-level peers
- It's the monthly C-levelmeeting. The CEO is seated at the head of the table. Next to him on the rightis the CFO, and on his left is the CMO. Also in the roomare the Sr.VP of Sales, Sr.VPof Operations, Sr.VP of HR, the Comptroller, the Sr.VP of Product Development, legal...
- Tags: Sr.VP, information technology
- Technical articles 2005-03-09
- Towards the fourth generation of software
- Towards the fourth generation of softwareblog rootECMDA: Consistencia en el desarrollo de software conducido por modelosLa Conferencia Europea en Arquitectura Dirigida por Modelos ECMDA tendrá en Noviembre una reunión de trabajo enfocada en el análisis de la consistencia de modelos creados con UML, en el contexto de su uso...
- Tags: Web site development, Web technology, UML, Tools & Techniques, jeubeda, external Website, Web site, software
- Discussion threads 2005-12-21
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