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Getting Started With Citizen Relationship Management (CRM)
Citizen Relationship Management is derived from the commercial concept commonly referred to as Customer Relationship Management, or CRM. CRM can be best described as a business culture and philosophy to gain insight about customers, understand their needs, and proactively meet them while building a stronger relationship with the customer. Over...
Tags: Concept, Citizen, U.S. General Services Administration, Citizen Relationship Management, Government, Advertising & Promotion, Customer Relationship Management (CRM), Vertical Industries, Enterprise Software, Marketing, Software
White papers 2005-08-09

Additional Resources

Citizen Relationship Management (ZRM) - The Challenge and the Promise
Citizen Relationship Management holds out the promise of a much more effective, efficient and simple government at the service of its citizens. ZRM borrows heavily from Customer Relationship Management CRM. The latter has been defined as "customer-centric business strategies that optimize the long-term value of selected customers." Citizen Relationship Management...
Tags: Personalization, CRM, ZRM, Advertising & Promotion, Customer Relationship Management (CRM), Government, Enterprise Software, Marketing, Software
White papers 2005-08-09
Citizen Response for 3-1-1 Call Centers
The performance expectations for government services continue to change dramatically. Citizens and businesses expect service that rivals the best commercial operations, regardless of whether their interactions are with a central government, local government or other public body. To address this need, government entities of all types have turned their attention...
Tags: BMC Software Inc., Customer Service, Call-center, CRM, Government, Customer Relationship Management (CRM), Call Centers, Product Marketing, It Management, Enterprise Software, Software, It Operations, Marketing, It service Management
White papers 2005-03-24
Muscat Municipality Reduces Inspection Times by 60% With Integrated Enterprise Applications
Muscat Municipality wanted to improve inconsistent citizen service by establishing a Customer Relationship Management CRM system and obtaining a single citizen view and improve accuracy and relevancy of citizen data. The challenge was to establish automated processes for managing tenancy agreements, building contracts, parking violations, and healthcare inspections and eliminate...
Tags: Enterprise Application, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
Case studies 2008-07-01
From Portal to TouchPoint: Brescia's Concept of Citizen Relationship Management
Brescia City Council in Italy has deployed new IT infrastructure to improve communications with local citizens and businesses. Microsoft Content Management Server 2002 was chosen to enhance the management of online resources. Now, each operational division maintains and publishes its own Web content, reducing costs and ensuring fast updates of...
Tags: Microsoft Corp., Portals, Content Management, Customer Relationship Management (CRM), Enterprise Software, Internet, Software
Case studies
New Service Platform for Citizens Energizes Council Performance
In order to serve its citizens more efficiently and effectively, council officials in the Royal Borough of Kingston upon Thames in the U.K. have implemented a citizen-centered tracking system, built upon the Microsoft Citizen Service Platform CSP. The council is projecting 80 percent first-contact resolution rates as the system becomes...
Tags: Performance, Council, Microsoft Corp., Web Services, Application Servers, Enterprise Software, Middleware, Servers, Software, Hardware
Case studies 2008-06-01
Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between...
Tags: CRM, Banking, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Financial Services, Marketing, Software
White papers 2006-09-05
Council Offers Citizens Targeted Services With Customer Relationship Management Solution
South Gloucestershire Council SGC in southwest England provides local government services to more than 250,000 citizens. SGC wanted to replace its custom-made Customer Relationship Management CRM system, which lacked the features needed to deliver citizen-centric services in line with the government's transformation agenda. To deliver a system that combined ease...
Tags: Citizen, Council, Microsoft Corp., CRM, Microsoft Dynamics Customer Relationship Management, Advertising & Promotion, Customer Relationship Management (CRM), Government, Enterprise Software, Marketing, Software
Case studies
State Attorney General's Office Uses New Technology to Improve Constituent Service
The Pennsylvania Office of the Attorney General manages a broad range of law and public safety responsibilities, including conducting criminal investigations and prosecutions, handling civil litigation on behalf of Commonwealth agencies, and dealing with consumer protection issues. For years, the agency relied on an outdated system for constituent communication, which...
Tags: Agency, Microsoft Office, Microsoft Corp., Advertising & Promotion, Marketing
Case studies 2007-12-01
Policy-Based Citizen Portal Solution
Novell policy-based citizen portals "intelligently" authorize or prevent information access based on citizen or employee identity and government policies. For example, a citizen's request for information can be analyzed and fulfilled within the required timeframe based on his or her credentials and relevant regulations and policies - without time-consuming manual...
Tags: Novell Inc., Citizen, Policy, Portals, Web Technology, Internet
White papers
County Boosts Citizen Satisfaction With Records Management Solution
The Permitting and Enforcement Department of Brevard County, Florida, was running out of space for its paper records. Electronic storage methods were inconsistent throughout the department. With a solution based on Microsoft Office SharePoint Server 2007, staff can now easily manage documents. This Citizen Service Platform solution helps them create...
Tags: Solution, Microsoft Corp., Records Management, Managerial Accounting, Storage, Pricing, Business Intelligence, Tools & Techniques, Finance, Hardware, Marketing, Enterprise Software, Software, Data Management, Management
Case studies 2008-08-25
Portugal Creates Interoperability Framework to Simplify Citizen/Government Interaction
The Portuguese government is working to make Portugal one of the world's leading information societies. The Agency for the Modernization of the Public Administration AMA is chartered with leading digital initiatives across Portuguese society, including introducing e-government services. The agency worked with Microsoft, Accenture, and Siemens IT Solutions and Services...
Tags: Microsoft Corp., Framework, Portugal, E-government, Government, Vertical Industries, Advertising & Promotion, Enterprise Software, Software, Marketing
Case studies 2007-10-09
Information Quality in Customer Relationship Management Systems
Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and...
Tags: Information Quality, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
White papers 2006-11-06
A Brewing Giant Rebuilds Its Model of the Customer Model With mySAP Customer Relationship Management
The name "Heineken" is synonymous with beer, even without taking into account the other brands that have been acquired by this historic Dutch company, which sells its products in more than 170 countries. The company faced the challenge of introducing a completely new customer relationship model, build a call center...
Tags: mySAP, mySAP CRM, CRM, Sales Strategy, Customer Relationship Management (CRM), Sales Force Management, Enterprise Software, Sales, Software
Case studies
mySAP Customer Relationship Management Delivers Superior Marketing Campaign Management for Keyboards and Mice
Cherry Corporation is a leading global high-tech manufacturer of keyboards, mice, and intelligent peripherals for computer input. The company faced the challenge of implementing a modern customer relationship management CRM solution and creating a CRM landscape to improve the company's competitiveness. When Cherry Corporation's innovative input products outstripped the ability...
Tags: mySAP, Marketing, Mouse, mySAP CRM, CRM, Customer Relationship Management (CRM), Enterprise Software, Keyboards, Software, Hardware, Peripherals
Case studies
Customer Relationship Management - An Introduction
Customer Relationship Management entails all aspects of interaction a company has with its customer, whether it is sales or service related; it starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and on going dialogue to built long lasting mutually beneficial customer relationship. The...
Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2005-05-25
Student Relationship Management: The Key to Targeted Recruitment & Retention
This webcast explains how leading colleges and universities have dramatically improved the entire process from student acquisition to graduation with a Student Relationship Management system.
Tags: RightNow Technologies, Mergers & Acquisitions, Corporate Law, Digital Media, Investment, Finance, Business Operations, Consumer Electronics, Personal Technology
Webcasts
Customer Relationship Management: 10 Steps to Success
Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably...
Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2005-09-01
Software From IBM and 3OR Solutions Helps Beverage Bottler Improve Customer Relationship Management
3OR, an IBM Advanced Business Partner, specializes in software solutions that focus on management of quality assurance, workplace health, customer relationship and personal data. Calidad Total Plus Total Quality Plus is an integrated IT solution, specially designed for document management to meet international standards for quality management systems (ISO 9000),...
Tags: Beverage, IBM Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Quality, Iso standards, Tqm/Six Sigma/ISO 9000, Process Improvement, Enterprise Software, Marketing, Software, Business Operations, It Operations
Case studies 2007-04-01
Linking Employee Relationship Management to Customer Relationship Management
While an organization can do many things to improve employee satisfaction, focusing on activities and processes that link employee effort to customer value will likely yield satisfaction for both customers and employees. Key employee activities that can provide a direct impact on customer satisfaction include planning, training, informing, collaborating, and...
Tags: Employee Relationship Management, Customer Satisfaction, Employee Satisfaction, CRM, Product Marketing, Marketing
White papers 2006-08-01
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