Sponsored White Papers, Webcasts, and Downloads
Additional Resources
- Create a Marketing Channel Scorecard
- To maintain an effective marketing channel strategy, one needs to periodically evaluate the performance of his company's channel partners. The channel partner scorecard makes it easy for one to collect and interpret the information that he needs to make a thorough evaluation. One can use the scorecard to compare his...
- Tags: Channel Partner, Business Structures, Roi/Tco, Marketing Research, Sales Force Management, Finance, Managerial Accounting, Marketing, Sales
- Webcasts
- Plan Your Marketing Channel Strategy
- Marketing through channels can be a highly profitable strategy for the business. A marketing channel strategy helps one use channels efficiently by clarifying his goals and illustrating how the product will get to market. After one has a solid plan in place, he can develop a schedule and budget. One...
- Tags: Channel, Microsoft Corp., Marketing Research, Strategy, Marketing, Management
- Webcasts
- Communicate To, Through, and for Your Channel Partners
- Communicating with customers is obviously important and gets the attention of marketing channel managers. However, communicating with channel partners is just as important but often gets second billing. That's an unfortunate and costly mistake. Channel partners and their customers are one's customers, too. Communication is a powerful tool for managing...
- Tags: Channel Partner, Marketing Research, Marketing
- White papers 2007-12-01
- Saving Goliath: Growing a Large Scale Internet Marketing Channel
- While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line...
- Tags: Channel, Internet Marketing, Marketing Research, Internet, Marketing
- White papers 2007-08-02
- The Simplest Solution Is the Integrated Solution
- According to the scientific principle known as Occam's Razor, the simplest solution is usually the right solution. This is true not only in science, but in business as well. It is the nature of business to constantly search for the easiest available solution to a problem or need. For most...
- Tags: Solution, CRM, Integration, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software
- White papers
- Select the Best Channel Partners
- The marketing channel partners one chooses can greatly affect his success, so it's important to select each partner carefully. By using Microsoft Office Excel 2003, one can evaluate the top choices for channel partners and identify the partner that will best meet the needs of the company.
- Tags: Partnership, Microsoft Corp., Business Structures, Finance
- Webcasts
- The Next Step Forward in Campaign Optimization
- Marketing Optimization is the key to maximizing one's profitability - helping he or she reach the right customer through the best channel, given the available resources. This webcast discusses the significance of marketing optimization in today's marketplace.
- Tags: Optimization, SAS Institute, Marketing Optimization, Marketing Research, Marketing
- Webcasts
- 7 Minute Guide to Marketing Resource Management
- High tech companies face unique challenges when it comes to managing marketing resources. You need to launch hundreds of products each year, while trimming costs, coordinating with external agencies, and supporting an extensive sales channel. This webcast explains how EMC Documentum can help.
- Tags: EMC Corp., Sales Strategy, Storage, Marketing Research, Sales, Hardware, Marketing
- Webcasts
- Channel Estimation Techniques for OFDM Systems
- Channel estimation is an important and necessary function for modern wireless receivers. With even a limited knowledge of the wireless channel properties, a receiver can gain insight into the information that was sent by the transmitter. The goal of channel estimation is to measure the effects of the channel on...
- Tags: Technique, Channel Estimation, OFDM, Wi-Fi, Wireless
- White papers 2007-03-01
- Mobile Marketing Association (MMA) Case Study: The Weather Channel
- The challenge was to extend the Weather Channel brand and wireless product offerings so that each consumer can access the weather information needed to make informed weather decisions while on the go. The Weather Channel partnered with Mobile Media North America to provide cross carrier SMS short messaging service mobile...
- Tags: Mobile, Mobile Marketing, Wireless, Weather Channel, Advertising & Promotion, Text Messaging/SMS/MMS, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications
- Case studies
- MMS/SMS Mobile Marketing System (exe)
- Exciting MMS marketing system an introduction to MMSMK business version.MMSMK MMS SYSTEM is a telecommunication-based multi-channel business MMS marketing group sending system with an extraordinary ratio of performance to price. Based on the connection between PC and GPRS MMS group sending device, it can establish multi-channel wireless connections with MMS...
- Tags: MMS, Mobile, Telecommunications, SMS, Mobile Marketing, Mobilebrother, MMSMK MMS SYSTEM, Text Messaging/SMS/MMS, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications
- Software downloads 2008-02-18
- Virtins Pocket Oscilloscope (exe)
- This is a Pocket PC based oscilloscope, with all of the features of a modern digital storage oscilloscope, providing four types of views: real-time waveform display of channel A and channel B; real-time waveform display of channel A + channel B; real-time waveform display of channel A - channel B;...
- Tags: Channel, Waveform, Pocket PC, Handhelds, Operating Systems, Storage, Hardware, Software
- Software downloads 2005-12-28
- A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
- The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of increasingly complex and integrated marketing activities. To that end, it is argued that applying the well-proven principles of...
- Tags: Advertisement, Marketing Research, Marketing
- Webcasts
- Build a Consistent and Integrated Marketing Message
- One of the main challenges of a marketing communications manager is to produce messages that encourage customers to use his or her products. This means creating product messages that successfully convey the products' benefits. To accomplish this goal, the manager needs feedback from several sources, including customers, industry specialists, and...
- Tags: marketing communication, marketing, partnership, benefit, Microsoft Corp., industry
- Webcasts 2006-10-20
- Webcams (exe)
- Channels collection of TVs and WEBCAMS from Brasil and World transmitted in real time. BBC world, times square, Spain channel, UK channel, Germany channel, French channel, and services.
- Tags: webcam, TV
- Software downloads 2005-06-17
- Marketing Optimization - An Introduction
- Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, and without cannibalizing future sales or saturating customers with too many messages. Optimization is a process that resolves these complex issues by balancing the constraints of an...
- Tags: Optimization, SAS Institute, Marketing Research, Marketing
- White papers 2005-02-01
- Marketing Content Management for Consumer Products
- Consumer product teams rely on a wide range of marketing content - logos, photos, images, product collateral and more - that can't be managed easily across multiple initiatives. As a result, content often has to be recreated unnecessarily, or product development is slowed, or brand image is inconsistent from one...
- Tags: EMC Corp., Storage, Product Development, Marketing Research, Hardware, Research & Development, Business Operations, Marketing
- Webcasts
- Marketing Today - An Insiders' View
- With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges. Today's marketing professionals must reach a society bombarded with sales pitches. They must weed through a...
- Tags: Hewlett-Packard Co., Marketing Research, Marketing
- White papers 2004-10-01
- Genesys Telecommunications Laboratories Rolls Out Customized Views and Strong Tracking Features to 350 Salesforce Users Worldwide
- Genesys Telecommunications Laboratories wanted to enhance and measure sales and marketing efforts worldwide. The company required integration capabilities, plus flexibility to adapt to company's specific needs and processes. They needed rapid implementation across multiple divisions in North America, EMEA, and APAC. Genesys Telecommunications Laboratories implemented salesforce.com Enterprise Edition. The solution...
- Tags: Salesforce.com Inc., Solution, Genesys Telecommunications Laboratories, Sales Force Management, Marketing Research, Sales, Marketing
- Case studies
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