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- Multi-Channel Marketing Hits the Wall: Evolving From Multi-Channel to True Cross-Channel Direct Marketing
- The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past decade as traditional channels such as outbound telephone and direct mail have been complemented by email and emerging technologies, including mobile marketing and social computing. This broader range of choices...
- Tags: Channel, Wall, Neolane, Social Networking, Marketing Research, Advertising & Promotion, Online Communications, Marketing
- White papers 2008-08-01
- A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
- The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of increasingly complex and integrated marketing activities. To that end, it is argued that applying the well-proven principles of...
- Tags: Advertisement, Marketing Research, Marketing
- Webcasts
- Customer Communications Management Brings New Factors to the Marketing Communications Plan
- In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with...
- Tags: Marketing Communication, Customer Communications Management Community, Marketing Research, Marketing
- White papers 2008-10-25
- Automating the sales channel: An interview with Stephen Gold, president and CEO of Intelic
- Is your company looking for ways to expand its sales efforts and get product into customers' hands quicker? In an interview, Stephen Gold suggests automating and integrating your entire sales organization with partner relationship management.Sales organizations can no longer survive with a build-it-and-they-will-buy-it mentality. They must be both extensive and...
- Tags: Sales strategy, Sales force management, Matthew Osborn, sales, sales channel
- Technical articles 2000-03-21
- Create a Marketing Channel Scorecard
- To maintain an effective marketing channel strategy, one needs to periodically evaluate the performance of his company's channel partners. The channel partner scorecard makes it easy for one to collect and interpret the information that he needs to make a thorough evaluation. One can use the scorecard to compare his...
- Tags: Marketing, Channel Partner
- Webcasts
- The Simplest Solution Is the Integrated Solution
- According to the scientific principle known as Occam's Razor, the simplest solution is usually the right solution. This is true not only in science, but in business as well. It is the nature of business to constantly search for the easiest available solution to a problem or need. For most...
- Tags: Solution, CRM, Datran Media, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software
- White papers
- Saving Goliath: Growing a Large Scale Internet Marketing Channel
- While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line...
- Tags: Channel, Internet Marketing, Marketing Research, Internet, Marketing
- White papers 2007-08-02
- Company website - IT or Marketing
- Where I work, our Marketing people have total control over our website. It's hosted externally which essentially takes IT out of the loop - however when we uncover issues, Marketing pretty much tells us to stay out of their sandbox.I tend to take a "keep it simple" minimalist approach...
- Tags: angry_white_male, information technology, it management, jkameleon, Marketing, Marketing People, Web site, website
- Discussion threads 2005-11-17
- Choosing iSCSI over fibre channel: Deciding factors
- Choosing iSCSI over fibre channel: Deciding factorsarticle rootChoosing iSCSI over fibre channel: Deciding factorshttp://www.mcdata.com/products/hardware/iswitch/index.htmlhttp://www.emc.com/products/systems/clariion/ax100/index.jspA good ideaI'd recommende IP Storage Router from McData see first URLand EMC AX100i second URLSlavaISCSI Vs Fibre ChannelIf the enterprise can live with bandwidths allowed by GigE and TCP/IP, ISCSI's moderate performance and low price are...
- Tags: fibre channel, IO operation, iSCSI, it management, kvm@...
- Discussion threads 2005-03-16
- Plan Your Marketing Channel Strategy
- Marketing through channels can be a highly profitable strategy for the business. A marketing channel strategy helps one use channels efficiently by clarifying his goals and illustrating how the product will get to market. After one has a solid plan in place, he can develop a schedule and budget. One...
- Tags: Channel, Microsoft Corp., Marketing Research, Strategy, Marketing, Management
- Webcasts
- Communicate To, Through, and for Your Channel Partners
- Communicating with customers is obviously important and gets the attention of marketing channel managers. However, communicating with channel partners is just as important but often gets second billing. That's an unfortunate and costly mistake. Channel partners and their customers are one's customers, too. Communication is a powerful tool for managing...
- Tags: Channel Partner
- White papers 2007-12-01
- Clear Channel Outdoor Simplifies Targeted Advertising, Shows Clients the "Real Picture" With Google Maps API Premier
- Clear Channel Outdoor - Plakanda AG CCO is the Swiss subsidiary of Clear Channel Outdoor Holding, one of the world's leading outdoor advertising companies. Companies who are planning to take advertising measures want to make sure that their advertising reaches the target groups which they are aiming for. Clear Channel...
- Tags: Google Inc., Advertisement, API, Google Maps, Clear Channel Communications Inc.
- Case studies 2009-05-17
- Leading Marketing Agency Helps Its People Develop Individual Expertise Through Enhanced User Interface in the 2007 Microsoft Office System
- Digitas Inc., a Boston-based marketing strategy and services agency, designs, builds, and runs large-scale marketing engines that help its clients create ongoing marketing programs that form stronger relationships between brands and customers. The company views its people as its greatest asset and looks to cutting edge Microsoft technology to provide...
- Tags: Microsoft Office, Microsoft Corp., Marketing Research, Marketing
- Case studies
- Select the Best Channel Partners
- The marketing channel partners one chooses can greatly affect his success, so it's important to select each partner carefully. By using Microsoft Office Excel 2003, one can evaluate the top choices for channel partners and identify the partner that will best meet the needs of the company.
- Tags: Microsoft Corp., Channel Partner
- Webcasts
- Build a Consistent and Integrated Marketing Message
- One of the main challenges of a marketing communications manager is to produce messages that encourage customers to use his or her products. This means creating product messages that successfully convey the products' benefits. To accomplish this goal, the manager needs feedback from several sources, including customers, industry specialists, and...
- Tags: Message, Marketing Research, Marketing
- Webcasts
- Marketing Content Management for Consumer Products
- Consumer product teams rely on a wide range of marketing content - logos, photos, images, product collateral and more - that can't be managed easily across multiple initiatives. As a result, content often has to be recreated unnecessarily, or product development is slowed, or brand image is inconsistent from one...
- Tags: EMC Corp., Storage, Product Development, Marketing Research, Hardware, Research & Development, Business Operations, Marketing
- Webcasts
- Marketing Optimization - An Introduction
- Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, and without cannibalizing future sales or saturating customers with too many messages. Optimization is a process that resolves these complex issues by balancing the constraints of an...
- Tags: Optimization, SAS Institute, Marketing Research, Marketing
- White papers 2005-02-01
- Genesys Telecommunications Laboratories Rolls Out Customized Views and Strong Tracking Features to 350 Salesforce Users Worldwide
- Genesys Telecommunications Laboratories wanted to enhance and measure sales and marketing efforts worldwide. The company required integration capabilities, plus flexibility to adapt to company's specific needs and processes. They needed rapid implementation across multiple divisions in North America, EMEA, and APAC. Genesys Telecommunications Laboratories implemented salesforce.com Enterprise Edition. The solution...
- Tags: Salesforce.com Inc., Genesys Telecommunications Laboratories, Sales Force Management, Marketing Research, Sales, Marketing
- Case studies
- Web-based tools let customers choose their channel for service
- Accelerate your enterprise's customer service with the addition of a multichannel contact center. If you're looking to enhance customer support via Web services, examine these two case studies before jumping in headfirst.By Lynn HaberWhen Venus Swimwear added a Web-based live chat feature to its customer service channel two years ago,...
- Tags: Call centers, Customer relationship management (CRM), Channel management, ZDNet , Live Chat, Venus, contact center, Web
- Technical articles 2002-09-06
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