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- Burda Enacts Comprehensive CRM Strategy With PeopleSoft
- Hubert Burda Media is a major international media group. An analysis of its customer-related business processes led Burda to conclude that its customer information was too scattered and difficult to find. They needed a flexible, scalable, web-based CRM solution. After evaluating several CRM vendors, Burda chose PeopleSoft. Burda decided that...
- Tags: PeopleSoft Inc., CRM, Burda, Hubert Burda Media, B2C, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, E-business/E-Commerce, Internet, Software, Marketing
- Case studies
Additional Resources
- German Media Giant Moves Publishing Beyond the Page
- The German holding company Hubert Burda Media Group HBM began as a printing business more than a century ago. An early Internet user and among the first buyers of SAP software, forward-looking HBM established a wholly owned subsidiary, Offenburg-based Burda Digital Systems GmbH to provide its IT services. Burda Digital...
- Tags: Hewlett-Packard Co., Platform, Media, Document Management, Processors, Enterprise Software, Software, Finance, Managerial Accounting, Semiconductors, Hardware, Components
- Case studies
- Burda Ciscom Subscribes to SAS Customer Intelligence for Analytic CRM and Real-Time Performance Results
- Burda Ciscom, an application service provider, already had the necessary systems for gathering and storing operational customer data that is standard for any sizable media company, and it had been engaging in basic Customer Relationship Management CRM. The company sought to increase revenues by strategically cross-selling and up-selling other products....
- Tags: Performance, SAS Institute, CRM, Burda Ciscom, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- Case studies
- Burda Digital: Power Publishing
- HP Integrity servers running HP-UX 11 in a Virtual Server Environment ensures the IT environment has the flexibility and performance to support over 800 simultaneous users for SAP apps.
- Tags: Hewlett-Packard Co., Performance Management, UNIX, Servers, Operating Systems, Human Resources, Workforce Management, Software, Hardware
- Webcasts 2007-01-01
- euRO Ragnarok Online Client WoE (exe)
- Inspired by the popular fantasy anime Ragnarok, the game is an ever-expanding universe of exotic lands and never-ending journeys set in a 3-D environment. Players can customize their characters and venture off alone or in groups in far-flung fantasy realms full of mystery and peril. With a community of millions...
- Tags: Player, Burda:ic
- Software downloads 2008-02-21
- 10 things to look for in a laptop
- No 11 to look for in a laptop: bays.I am glad I didn't see "optical drive". The last thing I need to lug around is a built-in optical drive. What is nice is a bay that can take either an optical drive or a 2nd battery. An...
- Tags: Notebooks, baldwinl@..., laptop computer, optical drive, cigarette, battery, notebook
- Discussion threads 2007-10-16
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