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branding (410 results)
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- Geek Trivia: Tools of the trade(mark)
- What popular linguistic authority -- which presides over the evolution of the English language and is occasionally cited in legal discussions regarding genericized trademarks -- has itself been a victim of genericide? by Jay Garmon
- Blog posts 2008-06-24
- Gallery: HP casts Voodoo spell on new lineup
- Hewlett-Packard's 50 new products include a makeover of the Touchsmart all-in-one desktop; two machines for its high-end gaming brand, Voodoo PC; and new commercial and consumer notebooks. by CNET News.com
- Image galleries 2008-06-11
- Microsoft working hard to catch Google
- According to reports, Microsoft's bid to acquire Yahoo through a proxy fight (an unfriendly takeover where the company's shareholders vote on whether or not to replace the Board of Directors) will be an uphill battle. Once you count the shares of the current directors and officers hold along with the...
- Blog posts 2008-04-22
- Who made the worst PC ever?
- By and large, the computers made today are pretty reliable. Sure, sometimes companies have problems like Dell did a few years ago with bad capacitors on motherboard but compared to the pieces of... equipment... that were sold in the 80's and 90's, we've got it pretty good. ...
- Blog posts 2008-04-18
- Do April Fool's Day practical jokes make good marketing tools?
- I am not a big fan of April Fool's Day or the practical joke in general. While most practical jokes are harmless and good-natured, there is always the potential for things to cross that fine line where feelings are hurt and bodily harm occurs. Besides that, I seldom see a...
- Blog posts 2008-04-01
- Having a good outside support team behind your support efforts
- We all know the importance of having good people on your support staff, but the support team outside the company is just as important â€" that is, vendors and suppliers, as well as consultants if you use them. Vendor and supplier loyalty can be just as important as being loyal...
- Blog posts 2008-01-21
- Global shipments of PCs on the increase
- Analyst firm IDC has released its latest quarterly report on global PC shipments. The report noted that worldwide shipments increased by more than 15 percent in the last quarter of 2007. Still, analysts are quick to warn that this growth is likely to slow over the...
- Blog posts 2008-01-17
- Renovating the Xerox brand
- Xerox, the global document management firm and a pioneer in IT, is undergoing a brand makeover to take it beyond the image of a copier company. An excerpt from BusinessWeek: A new corporate logo is the most visible change in the makeover that extends to...
- Blog posts 2008-01-12
- Photos: White-box choices
- Companies like Systemax, ProStar, MicroPro, and CLT Computers put together custom PCs and offer them under a no-name brand or no brand at all. by CNET News.com
- Image galleries 2007-10-30
- Excising Alone-in-the-World syndrome
- There's an epidemic happening and it must be stopped. I call it the Alone-in-the-World AITW syndrome. The main symptom is the inability to understand that one's actions affect others. For example, have you ever been in a slow-moving lane of traffic only to discover the reason for the delay is...
- Blog posts 2007-10-09
- Personal branding pages the new wave in online resumes
- The problem with resume submission is that it's pretty much a one-way street. You send your resume or post it on a job board and things are pretty much out of your hands until a prospective employer decides to contact you. Wouldn't it be nice if someone...
- Blog posts 2007-09-12
- Personal branding pages the new wave in online resumes
- A resume? Who needs it?It's been so long since I "submitted" a resume, but I've sure been on the receiving end of scores of them – hundreds of them. I actually think that I've submitted my last resume, and that was seventeen years ago. At least in the context of...
- Discussion threads 2007-09-12
- Make better Web pages by understanding the CSS box model
- Many novice Web developers use CSS positioning and layout directives without a sound understanding of how they really work. A brief introduction to the box model explains what it is and how you can use it to make better decisions about positioning your HTML elements on a Web page. by...
- Image galleries 2007-09-10
- Intel to go on yet another round of product renaming
- According to a report from Ars Technica, it appears that Intel plans to revise, yet again, its current product naming system come January 1st, 2008. This will be the third such revamp of its product naming convention since 2004, in which it moved away from designations based...
- Blog posts 2007-08-11
- Desktop sidebar branding - what to expect from software?
- Good day!I would appreciate suggestions from users who know desktop tools and branded desktop applications. I am developing new software that writes and brands custom desktop sidebars. The software is posted on sidebarbuilder.com. I'd like to learn what expectations users may have for the software. Which features/functions would you consider...
- Discussion threads 2007-04-19
- R2-D2 tackles snail mail
- To celebrate the 30th Anniversary of the original release of Star Wars, the LucasFilm branding empire has subjugated yet another hapless bystander into its Jedi-peddling ranks: The United States Postal Service. By Memorial Day, 2007, over 300 USPS R2-D2-decorated mailboxes will deployed in several dozen cities. This is ironic for...
- Blog posts 2007-03-13
- What do Star Trek and Starbucks have in common (with Apple)?
- What do Star Trek and Starbucks have in common? They both used to be cool, perhaps edgy, and maybe even revolutionary. What killed them both? Over-extension of the brand. Put more simply: NextGen, good; Voyager, bad; 100 Starbucks, good; 10,000 Starbucks, bad. That, according to opinions-aplenty sci-fi author David Louis...
- Blog posts 2007-03-05
- Use branding techniques to build a positive image for your project
- Branding is a must for Strategic ProjectsBranding is a must for Strategic Projects and Tom Mochal is right on this. All the points he made may help a lot a Project Manager to gain sinergy for his project. The only thing I would comment is to protect the brand...
- Discussion threads 2007-02-28
- Use branding techniques to build a positive image for your project
- The purpose of branding a project is to establish an identity that conjures up a positive image. Here are some tips for successful branding. There are three major categories of communication within a Communication Plan--mandatory, informational, and marketing. Marketing communication is designed to sell stakeholders on the...
- Technical articles 2007-02-27
- Screensavers: anyone know of a product
- that can cache and display images from a given network share, web or SharePoint folder such that the product can work offline, that I can distribute gobally under an enterprise license? I can have one written, but I would prefer to buy one. I have found one - the e-Motional...
- Discussion threads 2007-02-08
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