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Show All Related Tags Did you mean branding (272 results), brand name (6 results), brand image (3 results), brand loyalty (3 results), brand equity (2 results)more...
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TechRepublic Resources

Who made the worst PC ever?
By and large, the computers made today are pretty reliable. Sure, sometimes companies have problems like Dell did a few years ago with bad capacitors on motherboard but compared to the pieces of... equipment... that were sold in the 80's and 90's, we've got it pretty good. ...
Tags: Brand, PC, Branding, Desktops, Marketing, Hardware, John Sheesley
Blog posts 2008-04-18
Outdoor Apparel Retailer Transforms Customer Experience, Solidifies brand
The North Face is a premier provider of outdoor gear. The North Face also wanted to take advantage of thousands of hours of footage from technically challenging expeditions around the world to show customers how its products enable real adventures. The company partnered with Fluid, Inc., who used the Microsoft...
Tags: Brand, Media, Kiosk, Microsoft Corp., North Face, Branding, Advertising & Promotion, Marketing
Case studies
Protect Your brand With Tracking Technology
Life sciences firms today invest billions of dollars in research, development, and marketing initiatives. These investments are necessary. Why? Because growing demand, surging development costs, and shrinking product cycles are forcing companies to cope with an increasingly competitive and dynamic global market. Yet in many cases, these firms' manufacturing and...
Tags: Supply Chain, Brand, Manufacturing, Supply Chain Management (SCM), Enterprise Software, Software
White papers
HP Trade-In Program: Trade Any Product, Any brand
If you want to simplify the way you dispose of aging tech gear, take a look at the trade-in program that HP developed in partnership with Market Velocity. The HP Trade-In Program lets you trade in any combination of old technology products—in any quantity and of any brand—when you're preparing...
Tags: Brand, Hewlett-Packard Co., Branding, Business Structures, Marketing, Finance
White papers
Consolidating the SAP Infrastructure in the Audi brand Group Cuts Operating Costs
The Audi brand group's success story entailed a considerable increase in the complexity of the SAP infrastructure. Operation and maintenance of the SAP landscapes across multiple sites in Europe were becoming increasingly complicated. In an eleven-month project, a well-coordinated team from Audi and HP successfully migrated 72 SAP systems from...
Tags: Brand, Hewlett-Packard Co., SAP AG, Audi AG, Branding, Strategic Planning, Marketing, Strategy, Management
Case studies
Computacenter Case Study: Royal Bank of Scotland's Own brand Business
When businesses merge, communication channels can break down. Therefore, it is even more important to keep employees informed and take steps to ensure that they feel part of the new business at this vulnerable time. This should encompass everything from explaining company policy on sick leave to providing access to...
Tags: Brand, Royal Bank Of Scotland, Computacenter, E-mail, Online Communications
Case studies
Differentiate Your brand With Service: Best Practices for Delivering Exceptional Customer Experiences
At one time, customer service and support organizations looked to online service simply to deflect costly phone calls. Today, more realize the importance of creating a company-wide, multi-faceted interaction strategy to improve the end-customer experience and to differentiate from an increasingly crowded marketplace. This webcast explores cutting-edge best practices and...
Tags: Customer Service, Brand, Talisma Corp., Best Practice, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
Webcasts
The Costs of Failed Customer Service
Challenged with year-over-year increases in online and offline contact volume, service organizations are seeking to deflect live contacts to self-service and asynchronous channels; however, organizations are largely failing to meet customer needs in these channels. This failure contains hidden costs for an organization and results in significant brand erosion as...
Tags: ATG, Customer Service, Brand, Branding, Marketing
Webcasts
One-Stop Location Solution Drives Eight-brand Hospitality Website
Choice Hotels International has eight brands that combine to offer more than 5000 lodging options open or under development worldwide. Though satisfied with its use of Vicinity, Choice Hotels wanted to completely reevaluate its website location solution to ensure it can meet current and future customer needs. Tapping the power...
Tags: Brand, Microsoft Corp., Web Site, Location Solution, Choice Hotels International, Web Site Development, Web Technology, Branding, Internet, Marketing
Case studies
The Convergence of Human Resource Needs and brand/Marketing Techniques
As companies seek to enhance their customer relationships, they recognize that employees who interact with customers are critical to the ongoing success of Customer Relationship Management CRM initiatives. The brand promise will be either fulfilled or compromised on the basis of an employee's desire and ability to promote it. The...
Tags: Technique, Human Resources, Employee, Brand, Convergence, CRM, Rationale, Branding, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers
Iron Mountain Helps Allergan, Inc. Protect brands Such as BOTOX With Domain Name Management Services
Allergan, Inc. is a specialty pharmaceutical company specializing in ophthalmology, neuroscience, medical dermatology and medical aesthetics with global marketing and sales capabilities worldwide. Allergan needed to protect domain names associated with the company, its products and product attributes in nearly 50 countries around the world - without it becoming a...
Tags: Iron Mountain Inc., Brand, Allergan Inc., Domain Name, Domain Names, Sales Strategy, Internet, Sales
Case studies
Resolving IT Security and Business Challenges
This webcast explains how ISS Managed Security Services protects your company assets, brand reputation and business continuity with 24/7 reliable monitoring and management, reduces in-house security costs by up to 55 percent, helps you achieve security compliance with industry and governmental regulations, maximizes your existing security investments, improves your productivity...
Tags: IT Security, Brand, Internet Security Systems Inc., Information Technology, Branding, Security, Marketing
Webcasts
Create a Design Scheme to brand Your Business Publications
To ensure that all the company's publications and marketing materials reinforce the business brand, it's important that the logo, colors, fonts, and other branding elements are used in a consistent way. Microsoft Office Publisher 2007 makes it easy to choose and save design details and business information - including a...
Tags: Brand, Microsoft Corp., Branding, Marketing Research, Marketing
Webcasts
Food Manufacturer Improves Customer Service and Reduces Operating Costs
Ubiquity Brands is a successful food manufacturing holding company, but its outdated IT infrastructure could not keep pace with its rapid growth. Ubiquity Brands had no effective to way communicate or share data with its subsidiaries, and the IT staff was so busy reacting to end-user complaints that they had...
Tags: Food, Customer Service, Brand, Information Technology, Ubiquity, Microsoft Corp., Ubiquity Brands, Branding, Food & Beverage, E-mail Servers, Strategy, Marketing, Manufacturing, Enterprise Software, Software, Management
Case studies
Protecting the Integrity of your brand
This whitepaper identifies the numerous threats that hackers, phishers and others can inflict on name brands and product reputation. The report cites numerous statistics describing the severity of attacks waged on popular brands such as Tommy Hilfilger, Coca-Cola and McDonald's. This report also elaborates on the importance of...
Tags: brand, phishing
White papers
Acuity brands Lighting Retools Operations for Added Performance, Reliability, and Scalability
Acuity Brands Lighting, a business unit of Acuity Brands, Inc., is North America's largest provider of indoor and outdoor lighting fixtures for new construction and renovation markets. The company wanted to enhance scalability for business and manufacturing applications. The challenge was to improve reliability and performance for mission-critical applications and...
Tags: Brand, Oracle Corp., Performance, Scalability, Oracle Real Application Cluster, Acuity Corp., Blade Servers, Performance Management, Databases, Enterprise Software, Servers, Hardware, Human Resources, Workforce Management, Software, Data Management
Case studies
Avaya Global Services - Helping BMW Group Canada Deliver High-Performance Customer Care
Upon conducting a systematic review of its IT infrastructure, BMW Group Canada need to find a business communications platform that would support aggressive business growth and reinforce BMW's high performance brand image. By implementing IP Telephony applications with Comprehensive Services Support across their corporate campus, BMW's Canadian subsidiary is able...
Tags: Brand, High-performance, Avaya Inc., BMW AG, Branding, Leadership, Marketing, Management
Case studies
Accelerate Your Marketing Workflow with Adobe Acrobat 8 Professional
This paper introduces Adobe Acrobat 8 Professional, a solution that's tailor-made for marketing, public relations, brand development, and corporate communications organizations. The paper explains how Acrobat 8 Professonal enables today's marketing professionals to: Overcome communication barriers Combine disparate document types into a single, polished PDF file...
Tags: Adobe Acrobat, Adobe PDF, Adobe Systems Inc., barrier, brand, corporate communication, marketing, public relations
White papers
Leading New Zealand Bank Manages Rapid Growth by Using Modern Programming Model
Kiwibank has quickly grown to become a leading New Zealand retail bank with half a million customers, largely due to a strong brand proposition, rapid product deployment, and a "Can-do" attitude. When the bank wanted to deliver a better, more consistent customer experience, it turned to the Microsoft .NET Framework...
Tags: Bank, Programming Model, Brand, Microsoft Corp., Programmer, Programming, Kiwibank, Branding, Development Tools, Marketing, Software Development, Software/Web Development
Case studies
Fonterra brands (Malaysia) Strengthens Management
Established in 1975, Fonterra Brands Malaysia is a subsidiary of the world's largest dairy exporter, New Zealand-based Fonterra Co-operative Group Limited. The company wanted to replace obsolete legacy system with a single, integrated Enterprise-Resource Planning ERP platform and increase efficiency of order processing, inventory management, and distribution. They also wanted...
Tags: Brand, Oracle Corp., Malaysia, Sales Strategy, Hardware Upgrade, Sales Force Management, Enterprise Software, Sales, Hardware, Software
Case studies

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