TechRepublic Resources
- L'Oreal Strengthens brand loyalty With Customer Relationship Management Solution
- L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management (CRM) system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...
- Tags: Brand, CRM Solution, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Microsoft Windows Server 2003, Software, Marketing, Operating Systems, Microsoft Windows
- Case studies
- Why there's no such thing as a trusted brand
- In my last post, "Rootkit redux: Sony doesn't learn from history," I discussed the problem of a vendor whose software isn't only poorly secured but actually unsecure by design. Similarly, on August 7, Eve Lee questioned whether new Adobe Acrobat features represented an attempt to provide its customers convenience and...
- Tags: Security, Brand, Financial, Vendor, Brand Loyalty, Chad Perrin
- Blog posts 2007-09-04
- Turning shoppers into advocates: The customer focused retail enterprise
- Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve brand loyalty. This white paper focuses on incorporating customer input into all facets of your business model to turn ordinary shoppers into loyal brand advocates.
- Tags: Marketing, Branding, Brand, IBM Corp., brand loyalty
- White papers 2006-12-01
Additional Resources
- Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs
- Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it...
- Tags: Loyalty Program, Food & Beverage, Manufacturing
- White papers 2005-02-01
- Gaining Competitive Advantage Through Effective Retail Loyalty Programs
- Loyalty programs are everywhere in the retail industry. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, or purchasing a new DVD. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do...
- Tags: Competitive Advantage, Loyalty Program, Food & Beverage, Strategy, Retail, Manufacturing, Management
- White papers 2006-06-01
- Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
- This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty programs on the retail industry and explains four customer-focused best practices for differentiating a loyalty program...
- Tags: Webcast, SAS Institute, Best Practice, Loyalty Program, Digital Media, Consumer Electronics, Personal Technology
- Webcasts
- How to... Implement Business Scenarios for Customer Loyalty Management
- Customer Loyalty Management is an important business scenario within Customer Relationship Management. It is of particular importance when businesses deal with consumers ("Business to Consumer scenarios" or B2C). Marketing experts have proposed to introduce "Loyalty Accounts" for this purpose. This paper explains how to implement Customer Loyalty Management on the...
- Tags: SAP AG, Customer Loyalty Management, B2C, E-business/E-Commerce, Internet
- White papers 2004-08-01
- Loyalty Programme Enables Content Management and Improves Business Productivity With Integrated Server Platform
- For over a decade, millions of New Zealanders have enjoyed the benefits of Fly Buys, the country's largest and most comprehensive consumer loyalty programme. Responsibility for Fly Buys' smooth operation lies with Loyalty New Zealand, a Wellington-based company that manages every element of the programme. High membership growth and increased...
- Tags: Business Productivity, Server Platform, Microsoft Corp., Web Technology, Strategic Planning, Content Management, Strategy, Servers, Management, Enterprise Software, Software, Hardware
- Case studies 2008-02-10
- Customer Loyalty: The New Competitive Advantage
- Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S. company loses half of its customer base every five years. Hence the need for a systematic approach to this competitive differentiator and...
- Tags: Competitive Advantage, Customer Loyalty, Strategy, Management
- White papers 2006-08-01
- Loyalty Lab: Delivering On-Demand Relationship Marketing for Consumer Brands
- In the consumer goods business, effectively integrating sales across multiple channels can be difficult and expensive, in part because most retailers' point-of-sale applications were implemented before Internet retailing really took hold. Not long ago, as Pfaltzgraff's management focused on optimizing its store strategy, the company's multichannel marketing strategy became stuck...
- Tags: Point-of-sale, Brand, On-demand, Branding, Retail, E-mail, Marketing, Online Communications
- Case studies
- Why Proactive Customer Care
- Too often, contact centers are seen purely as cost centers. Proactive customer care can help turn this around. Not only can it contribute to cutting costs, but it can also have a huge impact on long-term customer satisfaction and loyalty. Proactive customer care can help to control call volume, maximize...
- Tags: Aspect Software Inc., Call Centers, Product Marketing, Customer Relationship Management (CRM), Branding, It Operations, Marketing, Enterprise Software, Software
- Webcasts
- Structured Neural Network Techniques for Modeling Loyalty and Profitability
- Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of...
- Tags: Technique, Neural Network, Profitability, Modeling, Research & Development, Productivity, Business Operations
- White papers 2005-03-09
- The Loyalty Connection: Secrets to Customer Retention and Increased Profits
- Do you know how to stop customer churn? Although most business leaders say they are devoted to loyalty, their management systems and budgets don't back that up, according to new CRMGuru.com research. Yet, loyalty experts agree that it is more cost-effective to retain customers than to acquire them. In this...
- Tags: Customer Retention, RightNow Technologies, Leadership, Management
- White papers 2005-03-01
- Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?
- Customer loyalty data is widely available in the Fast Moving Consumer Goods (FMCG) industry. It has the potential to provide unparalleled understanding by placing the consumer at the centre of the issue, escaping the traditional reliance on secondary sources, such as Electronic Point Of Sale (EPOS) data. However, loyalty data...
- Tags: Customer Loyalty Data, Loyalty Data, Digital Media, Strategy, Consumer Electronics, Personal Technology, Management
- Webcasts
- Loyalty Tracking System (1)
- The Loyalty Tracking System was designed to meet the requirements of a shop or club which needs to maintain a membership database and to track the collection and redemption of loyalty points. It creates credit card sized membership cards with integrated barcodes with customizable card backgrounds and logos. It can...
- Tags: Scanners, Storage, Databases, Hardware, Peripherals, Enterprise Software, Software, Data Management
- Software downloads 2007-02-03
- Driving Profitable Customer Relationships With Loyalty Programs
- Watch this Web seminar replay to hear thought leaders from Siebel Systems, Inc. and IBM highlighting solutions for these issues facing communications, media, and energy industries today. Topics include: A customer case study, how effective customer life cycle and loyalty management programs have reduced churn, reduced retention cost, and increased...
- Tags: Siebel Systems Inc., Roi/Tco, Advertising & Promotion, Finance, Managerial Accounting, Marketing
- Webcasts
- Photos: A trip down HP's memory lane
- Thanks!What a great trip back in history --and insight into the founders' thinking. I wonder, have we really progressed in terms of workspace?great shots.It brought me back to when HP was truly a great comapany to work for. When the HP way actually meant something. After Bill and...
- Tags: thanks, Hewlett-Packard Co., HP Way, dcape@..., it management, photograph
- Discussion threads 2006-07-15
- thoughts for on-demand software for Customer Loyalty ( card, points
- Hi,anybody can share thoughts for a on-demand solution for a start-up loyalty scheme. I try to figure something but in europe it's difficult to find. thanks
- Tags: Radu_Silaghi@..., on-demand, software
- Discussion threads 2007-06-25
- Choice Hotels Canada Makes Room for Customer Loyalty
- Choice Hotels Canada is the largest hotel chain in Canada with more than 270 properties open or under development. Choice Hotels Canada needed a tool to standardize and verify the contact information for close to 200,000 people in its loyalty program. The company chose DataFlux solutions running in real-time to...
- Tags: SAS Institute, Canada, Choice Hotels Canada
- Case studies
- Gather the resources you need to develop the next generation of CRM systems
- How do you sell?Does your organization accept the premise that brand loyalty cannot be relied on to make a sale anymore? Do you buy the argument that customer relationships are the main factor in sales now?[b]How does your organization propose to cope with this aspect of modern competitive business?[/b]
- Tags: CRM, CRM system, Gather, it management, Mark W. Kaelin
- Discussion threads 2004-11-15
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