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bluefly

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BNET Industries: Co. is an Internet retailer of designer fashion brands at outlet store prices. Co. sells over 400 brands of designer apparel, fashion accessories and home...; Bluefly company page on BNET »

No more hunt and peck: An outlet store on the Internet: While most clothing retailers are creating a combination of e-commerce and bricks-and-mortar strategy for selling their merchandise, Ken Sieff decided to create his off-price outlet store online. In an interview, the founder of Bluefly.com explains.At the age of 26, Ken Seiff started Pivot Rules, a start-up that created and marketed...; Tags: Branding, Internet, John Kador, Bluefly, apparel; Technical articles 2000-02-11

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