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Meet Blue or Atomic Kitten: Innovative Mobile Marketing Campaign: Virgin Mobile France launched an "instant win" mobile marketing campaign to promote the new singles of two famous British bands: Blue and Atomic Kitten. Virgin wanted to use the campaign to attract teenagers and young adults to create fan communities. The promotion ran in June of 2003. There were 30,000...; Tags: Mobile, Mobile 365 Inc., Virgin Mobile, Mobile Marketing, Advertising & Promotion, Marketing; Case studies

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