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- Direct Communication With Consumers With a Smart Web Marketing System
- Asahi Breweries, Ltd., is one of Japan's leading beer makes. The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image strategies based on information gathered from customer segmentation...
- Tags: Web, Asahi Breweries Ltd., Fujitsu Ltd., Pricing, Business Intelligence, Tools & Techniques, Channel Management, Branding, Marketing Research, Databases, Enterprise Software, Marketing, Software, Data Management, Management
- Case studies
Additional Resources
- Russia's Baltika Breweries Links Its ERP Databases Using SQL Server 2008 Replication
- Baltika Breweries, the largest producer of beer in Russia, has about 12,000 employees and 11 breweries. Its popular brands have been the market leader in Russia for more than a decade and are exported to 46 countries. The company coordinates Enterprise Resource Planning ERP across its operations using an ERP...
- Tags: Microsoft SQL Server 2008, Russia, Microsoft SQL Server, ERP, Microsoft Corp., Replication, Brewery, Baltika, Enterprise Resource Planning (ERP), Enterprise Software, Databases, Software, Data Management
- Case studies 2008-02-01
- Motorola Picking System Streamlines Kirin Brewery Supply Chain
- In a food and beverage industry that demands a high-level of product freshness, Kirin has to enhance their receiving, picking and shipping capabilities in their breweries and distribution centres in order to remain competitive. Additionally, the newly-implemented system has to be compatible with their current system and be ready for...
- Tags: Brewery, Motorola Inc., Supply Chain, Food & Beverage, Business Operations, Manufacturing
- Case studies 2007-12-19
- Labatt's Employees Meet at 'The Pub' to Improve Internal Communication and Collaboration
- Labatt Breweries of Canada is one of the nation's oldest and most successful companies, currently employing 3,800 Canadians. To improve overall communication with employees located in eight breweries from coast to coast and to eliminate silos of information between business units, the company decided to implement an intranet, called 'The...
- Tags: Employee, Collaboration, Microsoft Corp., Brewery, Intranet, Labatt, Team Management, Management
- Case studies
- Effective Management of Multiple Projects With SAP xApp Resource and Portfolio Management
- Designing and building flour mills, breweries, and paint factories is a long and complicated process. Swiss engineering giant Buhler maintains visibility into its long-term projects with SAP xApp Resource and Portfolio Management SAP xRPM. This powerful solution integrates data from diverse SAP and non-SAP applications, allowing project managers to better...
- Tags: SAP AG, SAP xRPM, Monitors & Displays, Engineering, Quality, Hardware, Components, Business Operations
- Case studies
- Glass Manufacturer Cuts Costs, Increases Productivity With Microsoft Exchange Solution
- AIS Asahi India Solutions, a leading glass manufacturer in India, rapidly expanded its business through acquisition and internal growth. In the process, AIS acquired an assortment of technologies, including two domains and multiple address books. Management decided to standardize, using Microsoft Exchange Server 2003 as its messaging system. From multiple...
- Tags: Microsoft Exchange Server, Messaging, Microsoft Corp., Groupware, E-mail Servers, E-mail, Enterprise Software, Software, Online Communications
- Case studies
- Beverage Distributor Streamlines Computing With Terminal Services Technology
- Lion Nathan produces some of the best-known beverages in Australia and New Zealand, such as Tooheys, XXXX, Hahn, James Squire, Heineken, and Bacardi. The company's remote locations include large breweries and small distribution sites. To improve data flows and enhance the performance of software applications that employees access remotely, the...
- Tags: Microsoft Windows Server, Beverage, Computing, Lion Nathan, Telecommuting, Microsoft Windows Server 2008, Terminal Services, Microsoft Windows, Food & Beverage, Human Resources, Workforce Management, Operating Systems, Software, Manufacturing
- Case studies 2008-02-01
- Heineken Upgrades With Foundry to Keep Profits Flowing
- The Heineken Group is one of the world's largest and most advanced brewers. Reliability was Heineken's number one priority when the company redesigned its network infrastructure. Heineken's existing infrastructure consisted of a shared Layer 2 Ethernet network, whose architecture and 10 Mb Ethernet hardware provided insufficient fault isolation. A problem...
- Tags: Foundry Networks Inc., Heineken Group, Ethernet, Networking
- Case studies 2006-01-01
- Happy St. Pat's! The Guinness story pt.1
- Happy St. Pat's! The Guinness story pt.1On the last day of December 1759 a determined young man named Arthur Guinness rode through the gate of an old, dilapidated and ill-equipped brewery sited on a small strip of land on Dublin's James's Street. He had just signed a lease on...
- Tags: Arthur, Guinness, off-topic, Oz_Media, Porter five forces
- Discussion threads 2005-03-17
- Sony's PS3 to use Blu-ray Disc
- Stay on top of the latest tech news with our free IT News Digest e-newsletter, delivered each weekday. Automatically sign up today!By ...
- Tags: Blu-ray, DVD, Consumer electronics, Blu-ray disc, Sony Corp., disc, Sony PlayStation 3
- Technical articles 2004-08-06
- Using XOOPS to build a news site
- I've set up XOOPS to be used as a very powerful CMS site,but knew it could be made to do so much more. So, when I set out to see howmuch more, I was happily surprised to discover how well XOOPS worked as a siteto handle news. What good is...
- Tags: Jack Wallen, XOOPS, Submit News, left-side navigation, permission
- Technical articles 2007-03-21
- Friday Yuk
- Friday Yuk[b]TOP 5 Reasons NOT to get a face transplant[/b]5)If you happen to get one of Michael Jackson's old ones, you could never teach third grade again.4)Saving face now requires dry ice and extra attic space.3)Local punks keep stealing the jar by Eleanor Rigby's door.2)When you do a face-plant while...
- Tags: /B, /U, beer, DOS Beer, friday yuk, jokes, manufacturer, Microsoft Windows, off topic humour, off-topic, Oz_Media, Windows 3.1 Beer
- Discussion threads 2005-04-15
- If Poms have no sense of humor, What does this say about canada?
- If Poms have no sense of humor, What does this say about canada?Oh canada! "Consumption of [b]unbranded[/b] alcohol."http://www.news.com.au/story/0,10117,18561387-421,00.htmlYeah, we've got our share of narrow minded whackoes but...........most of the world thinks of Canadians as meek, mild and nice and polite; me being the exception, of course. At least the world...
- Tags: alcohol, beer, bloody, canada, Canadian Beer, Labatt, mjwx, Molson, off-topic
- Discussion threads 2006-03-21
- Road Trip
- PlanningWe've already planned for an emergency kit with extra warm clothes, first aid kit, flashlight with extra batteries, fire starting kit, plenty of water, foodstuff, blankets, topographical maps, and compass. Other than those things I can't fit nor afford to bring much else in the car.Thanks for the advice!Stops so...
- Tags: Packratt
- Discussion threads 2005-02-14
- Canadian Beer takes a steep dive!
- Canadian Beer takes a steep dive!Well now I've seen it all.Molson Breweries has released Molson KickLabatts has released Labatts ShokBoth are small volume, high alcohol beers with that added KICK or SHOK brought on by the use of the guarana shrub, which is CAFFEINE!Caffeine and beer, Molson has even started...
- Tags: beer, canada screws beer, Canadian Beer, getting pissed, hoseheads, off-topic, Oz_Media
- Discussion threads 2005-04-13
- I have an idea...let's talk about beer
- I have an idea...let's talk about beerForget politics, weapons of mass destruction, religion, and sex...well...ok...not sex.What beer do you like best?Why do you like it?How did you come about discovering it?Did you find out it was/wasn't what you thought it would be if you knew about it previous to your...
- Tags: beer, Guinness
- Discussion threads 2005-06-09
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