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TechRepublic Resources
- Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
- The research discussed in this paper evaluates the effect of Customer Relationship Management CRM on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S. firms shows that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction. This...
- Tags: American Marketing Association, Customer Satisfaction, CRM, Customer Knowledge, Product Marketing, Advertising & Promotion, Business Structures, Customer Relationship Management (CRM), Enterprise Software, Marketing, Finance, Software
- White papers 2005-10-01
- Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
- Academic studies offer a generally positive portrait of the effect of Customer Relationship Management CRM on firm performance, but practitioners question its value. The authors argue that a firm's strategic commitments may be an overlooked organizational factor that influences the rewards for a firm's investments in CRM. Using the context...
- Tags: American Marketing Association, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
- White papers 2005-10-01
Additional Resources
- American Diabetes Association Projected to Save $1 Million With Oracle Financials and Oracle iProcurement
- The American Diabetes Association ADA funds research; publishes scientific findings; provides information and other services to people with diabetes. It wanted to consolidate from 10 databases to one financials system and centralize financial reporting into one database and centralize planning, reporting, budgeting, and financial management for the organization nationwide. The...
- Tags: Oracle Corp., Financial, Oracle Financials, American Diabetes Association, Enterprise Resource Planning (ERP), Financial Accounting, Storage, Databases, Enterprise Software, Software, Finance, Hardware, Data Management
- Case studies
- Lahman Baseball Database (Microsoft Access) (zip)
- This database contains pitching, hitting, and fielding statistics for Major League Baseball from 1871 through 2006. It includes data from the two current leagues American and National, the four other "major" leagues (American Association, Union Association, Players League, and Federal League), and the National Association of 1871-1875. This database was...
- Tags: Microsoft Access, Microsoft Corp., Sean Lahman, Storage, Databases, Hardware, Enterprise Software, Software, Data Management
- Software downloads 2007-04-07
- The European Financial Management & Marketing Association Enhances CRM, Reduces Costs
- The European Financial Management & Marketing Association EFMA wanted to gain a deeper understanding of the needs of its members. The French-based association is dedicated to helping individuals in the financial services industry share best practices through events, the internet, and publications. In addition to a more detailed customer view,...
- Tags: Oracle Corp., CRM, European Financial Management & Marketing Association, Internet, Strategy, Financial Planning, Management, Finance
- Case studies
- SkillCheck Case Study: American Heart Association
- When faced with screening new secretarial hires for office software skills, the American Heart Association AHA turned to SkillCheck for fast, effective, legally defensible tests that could be deployed over the Internet to AHA affiliate offices around the nation. In less than three months, SkillCheck Inc., developed validated performance-based tests...
- Tags: Microsoft Office, Microsoft Excel, Internet, Tools & Techniques, Microsoft Word, Word Processors, Office Suites, Software, Management
- Case studies
- Oracle Case Study: SOAR - Federazione Toscana Banche Di Credito Cooperativo
- Federazione Toscana Banche di Credito Cooperativo is an association of more than 35 small and medium-sized cooperative banks, established to support its members' marketing, training, technical, and information activities. The association wanted to improve communication within the association and deliver the best quality of service to customers. They wanted to...
- Tags: Oracle Corp., Association, Federazione Toscana Banche Di Credito Cooperativo, Strategy, Enterprise Software, Middleware, Management, Software
- Case studies
- MHX Reference Helper (zip)
- MHX Reference Tool 1.0 is a quick and easy guide for students and others who are creating bibliographiers, to format them in some of the most popular citation styles. This version includes MLA Modern Language Association, Chicago Style, and APA American Psychological Association style. This program will show you how...
- Tags: Style, MHX Reference Tool 1.0
- Software downloads 2007-02-12
- Student's Guide to APA Psychology (zip)
- The Student's Guide to APA Psychology shows how to document and format research papers in the style of the American Psychological Association and the American Psychologist. Revised and updated to the new 5th edition of the APA Publication Manual. The free file uses the Windows Help reader already installed on...
- Tags: Psychology, Student, Microsoft Windows, Operating Systems, Software
- Software downloads 2001-12-08
- 10+ IT organizations that can boost your career
- Joining a professional organization is more than just a convenient way to beef up your resume. Groups such as the ones listed below can help you enhance your technical and career skills. If you need a first-hand opinion about a vendor -- or you want the inside scoop on a...
- Tags: Network, Information Technology, Association For Computing Machinery, Professional Development, Gender And Diversity, Networking, Career, Human Resources, TechRepublic
- Blog posts 2008-02-11
- Do other countries have hyphenated citizens?
- I have been seeing this for a long time now, and it always amazes me the things people will do or say to separate themselves from the whole.Here in the US, we have African-American, Chinese-American, Irish-American, German-American, Armenian-Americ
- Tags: ethnicity, nationality, off-topic, race, jdclyde, culture, identity, jd-quick (formerly clyde)
- Discussion threads 2006-10-10
- An IBM eServer i5 System Provides a Strong Return for the United States Tennis Association
- The United States Tennis Association USTA is the national governing body for American tennis. The challenge faced was to provide a simplified IT infrastructure for the US Open so tennis fans around the world can share the experience through the official US Open Web site. The solution to this was...
- Tags: IBM eServer, IBM Corp., United States Tennis Association, Utility Computing, Servers, Storage, Hardware
- Case studies
- Trade Association Moves to Improve Efficiency by 50 Percent With Increased Service
- The American Gas Association AGA is the advocate for 197 natural gas companies across the United States and their 56 million customers. AGA sought a better way to manage its many documents, which were stored on individual hard disk drives or in shared files, as well as an automated process...
- Tags: American Gas Association, Association, Microsoft Corp., Telecom & Utilities
- Case studies
- American History Lux (exe)
- American History Lux is a strategy game that takes you through the wars that have shaped American history. It includes the French and Indian War, the American Revolution, the Mexican-American War, the US Civil War, 3 separate World War theaters, the Korean War, the Vietnam War, and the Iraq War....
- Tags: History, American History Lux, Strategy, Management
- Software downloads 2006-04-28
- Plexus Toolbar (zip)
- The Plexus Toolbar is a free resource to help healthcare providers save time while using the Internet. This free resource from DoctorPlexus.com incorporates health specific search engines tailored for the medical professional. Customized news feed integration allows you to be alerted in real time regarding the latest in medical research,...
- Tags: Toolbar, Health Care, Plexus, Plexus Toolbar, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources
- Software downloads 2006-12-15
- Photos: Family fun at the AAAS science show
- American Association for the Advancement of Science hosts kid attractions ranging from online games to live snakes to remote-control robots.
- Tags: attraction, game, online game, photograph, robot
- Image galleries 2007-02-20
- A first for America...The Koran replaces the Bible at swearing-in oath
- As I am a subscriber to the American Family Association I receive regular emails indicating certain causes that I usually agree with. In this instance I do not. Here is the text of the email I received:"Dear ProtiusX Alias inserted to protect me
- Tags: oaths, secularism, off-topic, religion, government, ProtiusX, oath, Bible, U.S. Congress, Keith Ellison, Koran
- Discussion threads 2006-11-30
- American History Lux (dmg)
- American History Lux is a strategy game that takes you through the wars that have shaped American history. It includes the French and Indian War, the American Revolution, the Mexican-American War, the US Civil War, 3 separate World War theaters, the Korean War, the Vietnam War, and the Iraq War....
- Tags: History, American History Lux, Strategy, Management
- Software downloads 2006-11-28
- American Culture (widget)
- American Culture allows you to view issues and topics that immigrants and Americans need answers to. American Culture shows the available links which you can click to go to that article on the Web site. By default American Culture will reload every ten minutes. Setting interval preference to zero turns...
- Tags: American Culture, Web Site Development, Web Technology, Channel Management, Internet, Marketing
- Software downloads 2007-06-27
- Association rule minig with SQL
- Fellows,I need help about association rule mining using SQL, My aim is using SQL standalone to find some association rules on the DataWareHouse such as frequent item sets which is generally used for marketing analysis like if customer "ABCDEF" had bought product X also he/she could have bought Y....
- Tags: SPSS, SQL, Association, Weka, ergdemirel@..., programming, SPSS Inc.
- Q&A 2006-02-09
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