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- EMC Dantz Retrospect Allows Advertising Agency to Back Up Directly to Disk
- In 2000, a group of former students convinced Stephen C. Holtzman, the Macintosh Administrative Technician at Dawson College, to become the Chief Information Officer CIO for D-ZIGN S.A.B. Inc., a marketing advertising agency located near Montreal, Canada. Because of his positive experience using Retrospect on the computers at Dawson College,...
- Tags: Advertising Agency, Advertisement, Disk, EMC Corp., EMC Dantz Retrospect, Storage, Advertising & Promotion, Hardware, Marketing
- Case studies
- Advertising Agency Improves Business Processes and Collaboration With Microsoft Office 2003
- The TOTEM Advertising Agency in Poland committed itself to a comprehensive implementation of Microsoft software to create a modern and flexible IT system that meets the company's needs. TOTEM replaced the open source software it had been using with Microsoft Office Standard Edition 2003. By introducing this new solution, the...
- Tags: Business Process, Advertising Agency, Advertisement, Collaboration, Microsoft Office 2003, Microsoft Corp., Operational Planning, Data Management, Advertising & Promotion, Microsoft Office, Business Operations, Marketing, Office Suites, Software
- Case studies
- EMC Dantz Retrospect Protects Major European Advertising Agency
- With more than 500 employees, Springer & Jacoby, located in Hamburg, Germany, is one of Europe's biggest advertising agencies. The staff at Springer & Jacoby supervises the accounts of more than 100 clients, including Axel Springer, Deutsche Telekom, and Unilever Bestfood, with commercials that span a wide range of products...
- Tags: Advertising Agency, Advertisement, EMC Corp., EMC Dantz Retrospect, Storage, Hardware
- Case studies
- Polish Advertising Agency Launches Integrated IT Environment, Enhances Campaign Support
- Oskar Wegner, a Polish advertising agency, specializes in creating and managing loyalty and marketing programs for the pharmaceutical industry. The success of these programs depends not only on processing important data but also on the integration of efforts by many people performing different tasks. In order to streamline these activities...
- Tags: IT Environment, Advertising Agency, Information Technology, Microsoft Corp., Data Management, Advertising & Promotion, Microsoft Windows Server 2003, Servers, Marketing, Operating Systems, Microsoft Windows, Software, Hardware
- Case studies 2006-11-28
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- Tags: Advertising Agency, Advertisement, Agency, White Paper, Digital Asset Management, Operational Planning, Advertising & Promotion, Business Operations, Marketing
- White papers 2006-03-28
Additional Resources
- How to Get Ahead in Advertising
- The core challenge faced by GSD&M Advertising was to devise an IT strategy to support the fast growth of GSD&M Advertising, as well as keep up with the fast-paced nature of the advertising business; provide an IT infrastructure that enables the agency to be more creative than the competition. The...
- Tags: Dell Computer Corp., Advertisement, EMC Corp., Storage, Servers, Hardware
- Case studies
- Chinwag Live: Xmas Futures, Crystal Balls
- The future shape of digital marketing, advertising, user experience, planning and digital agencies in 2012 was explored in this panel debate on 5th December 2007. Bringing together leading experts and practitioners from Agency.com, CIMEX, Agenda 21, the Interactive Advertising Bureau and Lateral, it provided a fun and inspiring fix of...
- Tags: Agency.com, Advertising & Promotion, Marketing Research, Marketing
- White papers 2007-01-04
- Help...RFID Tech needed for Advertising Campaign
- I was hoping that someone can help me out. I am with an advertising agency, and one of our big clients wants to launch an ad campaign using RFID technology very similar to Mini Coopers recent campaign in the link below:http://www.technologynewsdaily.com/node/5962Does anyone work for/know of a company that would...
- Tags: advertisement, RFID, rnuzzolese@...
- Discussion threads 2007-03-03
- The Advertising Dictionary (zip)
- The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying publicity industry in...
- Tags: Advertisement, Advertising Dictionary
- Software downloads 2005-09-29
- IT Business Management: A Strategy for Customer Service in the Future
- Established for over 20 years in Europe, the USA and Asia Pacific, Touchpaper is one of the most respected international providers of IT Service Management ITSM solutions. Operating with a secure financial platform and constantly profitable, Touchpapaer has built up a loyal customer base of 1,700 supporting over 3 million...
- Tags: Strategy, Customer Service, Financial, Information Technology, Europe, Service Level Management, It Services, Financial Accounting, It Operations, It service Management, Finance
- White papers 2005-11-09
- Travel Agency (exe)
- Running a Travel Agency is no vacation. Build your own Travel Agency from the ground up in this challenging Time Management game. Create fabulous vacation packages for many kinds of customers. Watch out - they can be picky! Bring on new workers and keep them motivated and happy. Don`t forget...
- Tags: Vacation, Agency, SpinTop Games, Games, Time Management, Personal Technology, Productivity
- Software downloads 2008-07-11
- Wireless Security at a Federal Agency
- The agency sought a technical solution that could do the job with a minimum of user interaction. The main concern was to control the content of the laptops accessing the internal network. The agency needed the ability to differentiate access rights, depending on the privileges of the group that the...
- Tags: Agency, Wireless Security, Wireless, Advertising & Promotion, Marketing
- Case studies
- Atomic Advertising (zip)
- Reach Over 100,000,000 Prospects. A Complete Internet Advertising free Guide for all This guide includes hundreds of places To Advertise Your Product and Service in front of well over One Hundred Million people through almost every type of Home Business Based Advertising Medium should you decide to take the initiative....
- Tags: Advertisement, Guide
- Software downloads 2007-06-13
- Mobile Advertising or Mobile Marketing: A Need for a New Concept?
- This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile advertising and at other times as mobile marketing. To clarify the situation,...
- Tags: Advertisement, Mobile, Mobile Marketing, Advertising & Promotion, Marketing
- White papers 2006-04-04
- Government Agency Uses SAM to Increase Efficiency, Promote Best Practices in Business
- The Northwest Regional Development Agency NWDA promotes economic development in Northwest England. The agency leads by example in adhering to established guidelines for IT excellence and encourages businesses to follow best practices. These guidelines include Software Asset Management SAM, and in 2003 the NWDA implemented a SAM program that the...
- Tags: Software, Agency, Government, Best Practice, Software Asset Management, Advertising & Promotion, Marketing
- Case studies
- Creating Client Proposals With Internet GIS
- Lamar Advertising Company is one of the largest and most experienced outdoor advertising companies in the United States. Lamar Advertising Company needed mapping system that cost-effectively met its customers needs and could be deployed easily to the sales force by MIS staff. After researching several vendors, Lamar chose ESRI ArcWeb...
- Tags: Advertising Company, Environmental Systems Research Institute Inc., Internet, Sales Strategy, Sales Force Management, Sales
- Case studies
- DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
- A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. This has raised many concerns about privacy and control over personal data. The preservation of privacy would appear to be in...
- Tags: Advertisement, Hewlett-Packard Co., Privacy, DataBank, Advertising Model, User Data
- White papers 2006-06-26
- Environment Agency Gives Green Light to IBM Customer Service Delivery Strategy
- The Environment Agency is the public body tasked with improving and protecting the environment in England and Wales. Faced with increasing demands on its network of over 40 regional/area offices, the agency needed to centralise customer contact provision. This would help it manage increased telephone and online enquiries. It would...
- Tags: Strategy, Customer Service, Environment, IBM Corp., Environment Agency, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
- Case studies
- Care Agency Manager (zip)
- Care Agency Manager allows the efficient management of time through a comprehensive scheduling system for all agency staff and incorporates storing of customer details and care needs, which then enables automatic time allocation. CAM also allows for printing schedules and invoicing customers. CAM is open for suggestions to improve its...
- Tags: Agency, Care Agency Manager, CAM, Advertising & Promotion, Marketing
- Software downloads 2007-10-30
- UK Government Agency Installs Powerful Data Center for London Development Agency
- London Development Agency LDA is responsible for driving London's sustainable economic growth. They needed a new, more powerful data center implemented within very tight timescales to ensure the office was up and running when it is opened. They also wanted improved system support. LDA deployed a complete Dell data center...
- Tags: Dell Computer Corp., Data Center, Agency, Government, London Development Agency, Data Centers, Advertising & Promotion, Storage, Hardware, Data Management, Marketing
- Case studies 2007-02-09
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