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Behavioral targeting: What you need to know
Behavioral targeting is advertising's attempt at supplying you with specialized ads developed from your Internet history. The intent of this article by Michael Kassner is to shed light on how behavioral targeting works and how it could affect you. by Michael Kassner
Tags: Web Server, Web, Advertisement, Query, Internet Service Provider, Behavioral Targeting, Server, Equipment, Web Browser, Web Page, Cookie, Phorm, NebuAd, NebuAd Cookie, NebuAd Equipment, Internet Service Providers (ISPs), Web Browsers, Internet, Michael Kassner
Blog posts 2008-07-31
Top 10 IT headlines for July 10: Report says IT jobs are available, U.S. Senate questions Web monitoring for ads
Top 10 IT headlines for Thursday, July 10, 2008: Report says IT pros shouldn't have trouble finding work, U.S. Senate questions Web monitoring for ads, IT doesn't cope well with change according to new survey, and more. by Jason Hiner
Tags: Job, Web, Advertisement, Information Technology, Monitoring, U.S. Senate, Strategy, Management, Jason Hiner
Blog posts 2008-07-10
If your users must IM, at least spare them from using adware
IM clients from the biggies--AOL, Yahoo, MSN and so on--are full of annoying advertising. Spare your users from the sales pitch and put the focus back on communication by providing alternative client software. William Jones looks at Adium and Pidgin. by William Jones
Tags: Adware, Advertisement, Open Source, IM, Jabber, Pidgin, Instant Messaging, Internet, Online Communications, William Jones
Blog posts 2008-07-03
Video: Vintage Apple Lisa ad starring Kevin Costner
Almost every major Hollywood star has that embarrassing role in their past that hopefully no one will ever dredge up and link in their IMDB entries. For Kevin Costner, it may be a toss-up between Waterworld and this vintage Apple Lisa TV commercial. by Jay Garmon
Tags: Advertisement, Vintage, Movie, Apple Inc., Video, Jay Garmon
Blog posts 2008-06-16
Computers may have changed in 25 years, but salesmen haven't
I like to talk about how much things have changed about computers since the old days, but this YouTube video ad shows how little things have changed. Like buying used cars, rarely does an advertised price for a computer match up with what you wind up spending. ...
Tags: Advertisement, Computer, Productivity, John Sheesley
Blog posts 2008-05-19
Job ad scam artist pleads guilty
It seems at least one Internet scam artist will be spending some time behind bars. Frantzy Morisset recently pleaded guilty to posting bogus Microsoft job ads. The poorly written ads, which ran on Monster and CareerBuilder, read "Microsoft Corporation is now seeking for [sic] bright jobseekers who think big and...
Tags: Job, Advertisement, Social Security, Government, Toni Bowers
Blog posts 2008-04-30
Top IT news for April 23: Microsoft centers itself on Web, Yahoo reports good first quarter, Google sued over ads
Top five headlines Microsoft: Web at the center, not PC Yahoo's first quarter good; Not good enough for a higher Microsoft bid; Yang wants more Google sued over advertising program AT&T first quarter on target; Wireless data access revenue strong; iPhone demand solid ...
Tags: Google Inc., Web, Advertisement, Open Source, Information Technology, Yahoo! Inc., Microsoft Corp., Enterprise 2.0 Industry, WiMAX, Strategy, Channel Management, Wi-Fi, Wireless, Management, Marketing, Jason Hiner
Blog posts 2008-04-23
Ad-funded software: A potential security vector?
Last week brought news that Microsoft has quietly released an ad-funded version of Microsoft Works. Called Works "SE" -- which stands for "Sponsored Edition" -- the software is available free to PC makers, though they don't get any cut out of the ad revenue. Excerpt from CNET...
Tags: Software, Security, Advertisement, Paul Mah
Blog posts 2008-04-21
House raided by mob in Craigslist ad hoax
A hoax Craigslist advertisement resulted in an Oregon man losing a sizable chunk of his possessions as hoards of bargain-hunters descended upon his home in a free-for-all grab. A number of ads apparently popped up on Saturday afternoon, claiming that the owner of a Jacksonville home was...
Tags: Possession, Craigslist, Advertisement, Paul Mah
Blog posts 2008-03-31
Geek Trivia: The Mac and the myth
Despite what the YouTube obsession with "Mac vs. PC" spoofs might lead you to believe, the definitive computer commercial for all time is, has been, and probably always will be the Apple Macintosh 1984 Super Bowl spot. Directed by a fresh-from-Blade Runner Ridley Scott and boldly implying that IBM was...
Tags: Super Bowl, Apple Macintosh, Advertisement, Apple Inc., Corporate Governance, Desktops, Business Operations, Corporate Law, Hardware, Jay Garmon
Blog posts 2008-01-29
EU telecommunications director not solidly behind Internet tax
At a Munich conference, European Union telecommunications director, Viviane Reding, said that a proposal by France’s President Nicolas Sarkozy to implement a tax on Internet and cell phone networks was not the best way to expand access to new media. From the International Herald Tribune: "I...
Tags: Advertisement, Telecommunications, Broadcaster, Viviane Reding, Nicolas Sarkozy, Internet, Taxes, TVs, Free Trade, Tv & Home Theater, Financial Planning, Finance, Personal Technology, Home Entertainment, Tricia Liebert
Blog posts 2008-01-22
Malware replaces Google ads with suspicious links
A Trojan detected by BitDefender replaces texts ads from Google's AdSense server, resulting in an obvious loss of revenue for Google but also posing threats to users from malicious links. An excerpt from PC World: When a person visits a Web site, the browser checks the...
Tags: Google Inc., Web, Advertisement, Trojan Horse, Malware, Spyware, Adware & Malware, Spyware, Cyberthreats, Viruses And Worms, Security, Arun Radhakrishnan
Blog posts 2007-12-20
Zumobi, a new mobile browsing experience
Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing. An excerpt from ZDNet: Zumobi is working with a variety of partners, ranging from Amazon.com, to MTV Networks, who are developing widgets, or “Tiles,” with which consumers can...
Tags: Concept, Advertisement, Mobile, Tile, Zumobi, Mobile Advertising, Advertising & Promotion, Marketing, Arun Radhakrishnan
Blog posts 2007-12-17
Using offline data to target online users
Marketing data company, Acxiom, will use the data collected offline on consumer activity to target more relevant ads to consumers online. An excerpt from Associated Press: Like other data brokers, Acxiom routinely mines phone books, voter lists, property records, warranty cards and other data to profile...
Tags: Advertisement, Acxiom Corp., Arun Radhakrishnan
Blog posts 2007-12-10
Microsoft launches mobile advertising
Microsoft will launch its first mobile advertising on Monday, December 10, 2007, on its MSN Mobile portal. Users will eventually be able to see the mini banner ads optimized according to browser types as well by the screen size of their respective mobile devices when visiting...
Tags: Advertisement, Mobile, Microsoft Corp., Portals, Advertising & Promotion, Internet, Marketing, Paul Mah
Blog posts 2007-12-10
Adobe and Yahoo partner to bring ads to PDFs
Adobe and Yahoo announced a partnership to be the first to bring ads into PDF documents. An excerpt from AP: For example, a company that publishes a daily bulletin for electrical engineers may open the content to digital camera companies, laptop computer vendors and other advertisers....
Tags: Adobe Systems Inc., Advertisement, Partnership, Adobe PDF, Yahoo! Inc., Arun Radhakrishnan
Blog posts 2007-11-29
Synchronize Active Directory with databases
In my day-to-day role as the CIO for Westminster College, my team and I are always looking for ways to make our lives--and the lives of our users--a little easier.  Recently, we had a request to provide more granular email distribution lists.  At the time of the request, we had...
Tags: Database, Advertisement, Student Information System, AD Bulk Users, Microsoft Windows Active Directory, Directory Services, Enterprise Software, Software, Scott Lowe
Blog posts 2007-11-29
Google Magazine : Patent points to magazine with articles and ads you choose
Google mag concept...What do you feel about the customizable Mag from Google?RE: Google Magazine : Patent points to magazine with articles and ads you chooseIf it allows me to receive a print magazine, rather than simply pulling everything into an e-zine, then I'd be one of the first to jump...
Tags: pr.arun@..., advertisement, Google Inc.
Discussion threads 2007-11-20
Google Magazine: Patent points to magazine customized with articles and ads you choose
Google's recent patent indicates a day when you can create your own publication with content you like and ads you are interested in. An excerpt from CrunchGear: The Goog has filed a patent for a system that would allow the “Customization of Content and Advertisements in...
Tags: Google Inc., Advertisement, Patent, Magazine, Arun Radhakrishnan
Blog posts 2007-11-20
Online Radio Station Advertisement Recording & Identifying
Dear Really smart people from TechRepublic, I'm looking for streaming/recording/Identifying software that can not only capture, record and identify music from a commercial radio station online but can also capture record and identify advertisements 5 seconds, 10 seconds, 15 seconds, 30 seconds, 60 seconds even 90 seconds long online. Any...
Tags: pud345@..., advertisement, radio
Discussion threads 2007-11-19


500 Things Every Technology Professional Needs to Know
Did you know Microsoft's RegClean does not work with XP but you can use shareware to clean your registry? Did you know most wireless access points don't have encryption enabled by default? Did you know there are 500 tidbits of information contained in TechRepublic's 500 Things Every Technology Professional Needs to Know that will help you become a successful IT professional.
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IT Professional's Guide to Policies and Procedures, Third Ed
Whether you're creating policies for management, training, personnel, support, privacy, Internet/e-mail usage, security, or inventory, you'll meet the needs of your entire enterprise with this one download!
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